Director of Email Marketing (Temp to Hire)

Job Title: Director of Email Marketing

Reports To: Chief Revenue Officer / VP - Marketing

Classification: Exempt

Job Type: Full-Time

Location: NYC / Hybrid

Please note: This is a hybrid position and will require commuting to our Flatiron office in NYC 3 days per week.

We are the Institute for Integrative Nutrition (IIN), the world's largest health education platform, but we are so much more than a school. At IIN, we are a vibrant global movement dedicated to empowering individuals to take charge of their health and well-being. Our mission is to support our graduates in their success, ultimately training half a million Health Coaches who will go on to transform lives around the world. Our mission is to heal the world through unparalleled health education. Come help us make the world a happier, healthier place.

Job Summary:

The Director of Email Marketing will be a strategic leader, driving the vision and execution of our email marketing initiatives to engage, convert, and retain customers. This role will oversee campaign strategy, lifecycle marketing, audience segmentation, and performance analytics, ensuring that our email marketing efforts contribute significantly to business growth. You will play a crucial role in shaping our customer journey, from acquisition to retention, through impactful and data-driven email marketing strategies. Leading a team of email and content specialists, you will develop high-performing email programs that enhance engagement, drive revenue, and nurture long-term customer relationships. If you have a passion for storytelling through email, optimizing touchpoints in the customer journey, and leveraging data to create high-impact campaigns, this role is for you.

Duties/Responsibilities:

• Develop and execute a comprehensive email marketing strategy aligned with quarterly sales and marketing goals to maximize lead acquisition, customer engagement, retention, and revenue growth.
• Own and manage the email marketing calendar, ensuring a strategic mix of promotional, educational, and engagement-focused campaigns.
• Oversee the creation, testing, and deployment of all email campaigns, including promotional, lifecycle, transactional, and triggered emails.
• Lead email automation efforts, building and refining customer journeys, drip campaigns, and segmentation strategies to drive engagement and conversions.
• Implement A/B testing and optimization frameworks to increase open rates, click-through rates, and conversion rates, testing subject lines, content, design, send times, and segmentation strategies.
• Ensure alignment between email marketing and other digital channels, including SMS, paid media, social, and website efforts, for a seamless omnichannel marketing approach.
• Utilize Power BI, Salesforce, Klaviyo, and Marketo to track real-time performance metrics and optimize campaigns based on data-driven insights.
• Define and monitor key performance indicators (KPIs) such as revenue attribution, engagement rates, list growth, churn rates, and unsubscribe rates.
• Re-engage inactive subscribers through strategic content and segmentation tactics.
• Maintain data hygiene and list management, ensuring compliance with email marketing best practices and regulations (CAN-SPAM, GDPR).
• Oversee email deliverability monitoring, identifying and implementing best practices to maintain strong open rates and minimize spam issues.
• Own and manage Klaviyo, ensuring proper audience segmentation, automation workflows, and seamless integration with the broader tech stack.
• Oversee email system integrations with Salesforce, HubSpot, and Marketo, ensuring smooth data flow and tracking across platforms.
• Collaborate closely with the Product Marketing, Sales, and Growth teams to ensure messaging consistency and strategic alignment across all customer touchpoints.
• Work with creative, content, UX/UI, and copywriting teams to develop compelling email campaigns that align with brand voice, storytelling, and design aesthetics.
• Lead strategic lead-generation efforts in partnership with the Sales and Marketing teams to grow email lists and optimize first-time conversions.

The responsibilities listed above are not exhaustive and may evolve as the role develops. The individual in this position will also be expected to take on additional ad hoc tasks, responsibilities, and projects as assigned by the manager, adapting to the dynamic needs of the team and organization.

Supervisory Responsibilities: Directly manage and inspire a CRM Manager

Required Skills/Abilities:

• 7 years of experience in email marketing, CRM, or customer lifecycle management.
• Experience leading email marketing strategy for a direct-to-consumer (DTC) or subscription-based business.
• Strong understanding of Klaviyo, email automation, and list segmentation best practices.
• Proven ability to analyze email metrics, conduct A/B testing, and implement optimizations to improve engagement and revenue.
• Deep knowledge of customer journey mapping and lifecycle marketing.
• Hands-on experience with HTML/CSS for email, email design principles, and mobile-first best practices.
• Strong project management skills, ability to handle multiple campaigns simultaneously, and meet tight deadlines.
• Familiarity with GDPR, CAN-SPAM, and data privacy regulations.
• Experience managing and mentoring team members, with a focus on performance and professional growth.
• Excellent communication skills and a data-driven approach to marketing strategy.

Some of the benefits of working at IIN:

• Unlimited paid vacation days, with additional sick days, & generous parental leave
• Additional paid “Winter Break” vacation days between December 25 and January 1
• Annual paid commuter stipend bonus
• 401K plan with employer contribution of up to 4%
• Free lunches and snacks while working in office
• Health benefit plan that includes health, dental, vision, disability, and life insurance
• Free access to our educational offerings
• Health Coach Reimbursement
• Weekly virtual wellness sessions, which have included virtual yoga and meditation classes
• A variety of seasonal health and wellness perks

About IIN

The Institute for Integrative Nutrition is the world’s leading integrative health platform with the largest global presence of Health and Life Coaches—over 180,000 coaches in 175 countries. We pioneered the health coaching profession 30 years ago with our flagship Health Coach Training Program, and today, we offer a variety of health, wellness, and coaching courses that empower people to find their purpose and connect them to a supportive global community. IIN is on a mission to heal the world through unparalleled health education, including our Health Coach Training Program, our landmark partnership with Chopra Global, and our vast array of continued educational opportunities. An IIN education empowers individuals to transform their health, find their passion, and live their happiest, healthiest lives.

Why work for us?

At IIN, our goal is simple: to attract and retain a diverse group of talented individuals who come together to play a crucial role in improving health and happiness for everyone. To achieve this, we hire the best individuals from all different backgrounds and experiences. Our commitment goes beyond a diverse and inclusive workforce; we are also committed to diversity in our curriculum and teachings. We believe this enriches the experience for all our students and the broader community, creating the ripple effect that transforms the world!

We are a mission-driven company striving to make the world a healthier and happier place! With a start-up culture paired with the resources, stability, and foundation of an established company with 30 years at the top of its field, we are an exciting and inspiring place to work. We strive to be a company that walks the walk, offering great perks and an amazing team of collaborative, passionate colleagues!

Compensation:

$105,000-$127,000

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.