Digital Strategist

Company Description We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable. Job Description We are seeking a highly motivated and results-driven Digital Strategist to lead our digital planning and execution efforts. The ideal candidate will have a strong background in B2B digital marketing, a passion for data-driven strategies and a knack for coordinating cross-functional team to deliver impactful campaigns. In this role, you will be responsible for creating and optimizing web content and experiences that engage our audience, enhance our brand presence, and drive conversion. You will work closely with cross-functional teams including content, design, and development to deliver exceptional digital experiences. This role reports to the Director, Digital Strategy. This role is hybrid with 2 days in either our headquarter office located in Jersey City, NJ, or our Boston, MA office. Key Responsibilities

• Digital Strategy Development : Plan and implement multi-channel digital marketing initiatives that align with overall business objectives and target audience needs, resulting in increased conversions and lead generation
• Execution & Management : Oversee the execution of digital initiatives across various channels, including email, content marketing, PPC, and SEO, ensuring consistency in messaging and branding
• Digital Content Creation and Optimization : Design and enhance user journeys to improve website navigation and overall experience Collaborate with content and design to ensure content is visually appealing and user-friendly Build out campaign landing pages, with the assistance of templates, to drive engagement and conversions for digital campaigns
• Data Analysis & Reporting : Utilize analytics tools to monitor campaign performance, gather insights, and provide actionable recommendations for optimization. Occasionally prepare performance reports for stakeholders or work with the analytics team to derive insights and recommendations for digital campaigns
• Collaboration : Work closely with integrated marketing, content, design, and product teams to ensure cohesive campaign execution and alignment with overall business goals.
• Innovation : Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, and incorporate new ideas into campaigns Qualifications
• Bachelor's degree in marketing or related areas or equivalent work experience At least 5 years' experience in a Marketing role or similar position Experience in B2B - experience in software, high-tech, or performance marketing a plus
• Experience with working and publishing content in a CMS, preferably Optimizely
• Familiarity with digital marketing tools and platforms such as Google Ad Words, Google Analytics, BrightEdge, SEMrush and SiteImprove
• Proven track record of managing multi-channel campaigns and delivering measurable results
• Ability to work efficiently, multi-task, and deliver commitments in a timely fashion
• Strong attention to detail, organizational, analytical skills
• Strong project management skills : prioritization, planning, and organizational skills
• Ability to drive results, guide cross-functional teams, influence others and foster positive collaboration
• Strong written and verbal communication skills; ability to effectively communicate with a diverse group of stakeholders; strong grammar and syntax skills; strong presentation skills; strong interpersonal skills
• Ability to travel (up to 10%) for in-person marketing meetings or events
• Skills Innovative and creative thinker : pioneer who embraces bold ideas Team player : high EQ, low ego, resourceful, frugal; treats resources as their own "Let's go" attitude : optimist, contagious enthusiast, sees the upside Accountability matters : drives for results as coach and team player; bias to outcomes Exhibits aptitude : always learning and growing; constantly attempts new experiences Adaptable : works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient Grit : passionate, self-directed and motivated; demonstrates endurance Additional Information For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture. We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations. Verisk Businesses Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events. Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance Marketing Solutions - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and / or expression, sexual orientation, veteran's status, age or disability. Verisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law. https : / / www.verisk.com / company / careers / Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. https : / / www.verisk.com / privacy-policies / data-privacy-notice-for-employees-applicants-and-independent-contractors / #LI-EA1 #LI-Hybrid About Us For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture. We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations. Verisk Businesses Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group. Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and / or expression, sexual orientation, veteran's status, age or disability. https : / / www.verisk.com / company / careers / Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.