What are the responsibilities and job description for the Senior Manager, Lifecycle Marketing position at Insurify?
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Why us?
Insurify is one of the America's fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000's fastest-growing private companies in America of 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 22, 21, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We're changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management. Our team is critical to achieving our vision and fostering the right culture is essential to our team's success.
Fully Remote and / or Hybrid if you're in the Boston Area.
Join us if you like$1.3 Trillion market opportunityMIT alumni foundersFemale-led startup$130M total fundingStrong leadership team with experience from many successful start-up's around the worldHow you will make an impact
Develop new customer journey maps, identifying key touchpoints and opportunities for engagementPlan, launch, and analyze A / B tests across Email and SMS channels, using our marketing automation platformsDevelop new ideas for customer feedback loops, and use insights to inform and adjust marketing strategiesDefine, own, and analyze KPIs for new marketing initiativesWork closely with criss-functional teams (including product, agency, and carrier partnerships) to ensure cohesive and aligned marketing effortsManage relationships with external vendors and partners to enhance our grewing marketing capabilitiesImplement new marketing communication technologies to optimize the customer journey and experienceWho you are
Bachelor's degree in Marketing, Business, or a related field7 years of experience in lifecycle marketing and / or retention marketing, preferably within the auto insurance or financial services industry.Demonstrated success in designing high impact experiments and driving true value for your customersStrong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Expertise in marketing automation tools and CRM systems (specifically, Braze and Salesforce)So detail-oriented that you have already noticed the 3 typos purposely placed in this job description, and you call them out in your application to us. (Only candidates who include this in their application will be considered for the position.)Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.Ability to manage multiple projects simultaneously and meet deedlines in a fast-paced environment.Benefits
Competitive compensationGenerous stock optionsHealth, Dental Coverages401K plan with matchUnlimited PTOGenerous company holiday calendarLearning & Development StipendsPaid Family LeaveSocial impact volunteer timeCatered lunches in the office
We are proud to be
an Equal Employment Opportunity and Affirmative Action employer.
