Marketing Manager

inTech Trailers is a growing, innovative company located in Nappanee, IN. We are known for our attention to detail in high quality aluminum trailers. We specialize in high-end Motorsports trailers, custom lab trailers as well as having a high-quality RV product offering. We are currently in the process of expanding our marketing department and are looking for the right candidate to help take our products, processes and people to the next level!

The Marketing Manager will be responsible for overseeing the marketing team in an efficient way to provide inTech marketing, advertising, branding, events and dealer trainings in a consistent manner maximizing effectiveness. We are looking for an organized, team-oriented individual who will provide leadership and direction for the marketing department as we continue to grow. The Marketing Manager will be responsible for maintaining the marketing budget, providing performance reports and using data to provide direction and make decisions for marketing efforts.

We have high expectations for everyone on our team and need to ensure we find the best people to continue building our team. We are looking for people with a strong work ethic, the drive and ability to jump in and get their hands dirty and a passion for excellence.

Marketing Manager Job Responsibilities include:

• Monitor and evaluate the performance of the marketing team collectively and individually to ensure standards and processes are followed, creating a high quality of work.
• Balance daily marketing tasks and projects to meet current requirements while also progressing and completing short and long term projects.
• Encourage a team atmosphere that builds strong relationships and communication within the department and across all departments including sales, service and production staff.
• Improve existing processes and create new processes to gain efficiency within the department and more clearly define responsibilities and expectations.
• Create comprehensive marketing budget and steward resources across multiple platforms in an effective manner to maximize impact.
• Ensure consistency of branding and high quality of work from the marketing team for internal, dealer and retail facing materials and events.

Marketing Team Responsibilities include:

• Manage PPC and social media engagements and respond to incoming messages
• Create content for brochures, websites, social media posts, email campaigns, and press releases
• Photo and video shoots for internal, dealer and retail facing end products
• Daily photography of MS units
• New product launch video and photography
• Training materials for service and sales, retail and dealer facing
• Oversee product launch marketing to synchronize with release of new products targeting appropriate demographic
• Coordinate all aspects of company, dealer and retail events

Required Skills/Experience:

• Strong communication and interpersonal skills
• Strong computer and MS Office skills
• Project and Employee Management Skills
• RV or Motorsports experience preferred
• Solid understanding of value-based selling
• An eye for detail and a drive to improve

Salary position with profit sharing bonus places overall compensation between $100k-150K first year. Compensation rates may vary based on skill set and experience level.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

Salary : $100,000 - $150,000