Marketing Director, Online Marketplaces - Onsite

Who We Are
At Integra Beauty, we build transformational beauty brands that empower confidence and self-expression. With top-performing brands like L’ange and OFIR, we’re redefining what’s possible in omnichannel beauty—spanning DTC, Amazon, retail, and social commerce. Our team is made up of boundary-pushers, brand-builders, and operators who thrive at the intersection of creativity and performance. Headquartered in Dania Beach with teams in California and Ohio, we’re scaling fast—and looking for visionaries to grow with us.

About The Role
We’re hiring a Marketing Director – Online Marketplaces to own and scale performance across Amazon, Walmart.com, Target.com, Ulta.com, and additional emerging platforms. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for marketplace channels and work cross-functionally to drive profitability, brand consistency, and customer acquisition through integrated campaigns.

This role is both strategic and hands-on. You’ll lead a growing team across media buying, brand management, and content optimization—while partnering closely with Creative, Ops, Product Development, and Finance to deliver best-in-class execution across every digital shelf.

Key Responsibilities

• Strategic Leadership & Growth Ownership
• Lead channel growth strategy across all online marketplaces, with full funnel responsibility (awareness to conversion to retention)
• Own sales forecasting, growth targets, and budget allocation across channels and categories
• Develop the long-term vision and playbook for expanding reach across new marketplace partners and international retail.com platforms
• Partner with the CMO and executive team to define marketplace priorities within the broader omnichannel growth strategy
• Performance Marketing & Retail Media
• Oversee all paid media campaigns across Amazon Sponsored Ads, DSP, and third-party marketplaces
• Partner with internal media teams to run Retail Media campaigns on UB Media (Ulta), Rondel (Target), Criteo (Macy’s), and emerging platforms
• Implement advanced attribution and incrementality testing frameworks (Amazon Attribution, MMM, post-purchase surveys)
• Optimize campaign structure, bid strategies, and creative formats to maximize ROAS and reduce TACoS
• Merchandising & PDP Excellence
• Own best-in-class product detail page (PDP) strategy—titles, bullets, A content, brand stores, imagery, and video
• Guide the merchandising calendar and seasonal promotional strategy in partnership with Creative and Sales
• Launch new products with retail-readiness, PDP toolkits, and early-review strategies
• Operations, Inventory, and Forecasting
• Partner with Inventory, Demand Planning, and Fulfillment to drive marketplace availability and fulfillment readiness
• Build automated dashboards with BI/Analytics teams for real-time performance and inventory tracking
• Identify and mitigate OOS risks, forecasting issues, and low-conversion SKU drivers
• Technology, Tooling & Innovation
• Implement and scale retail automation tools across pricing, review mining, listing QA, and competitive benchmarking
• Identify AI or machine learning platforms that enhance campaign optimization, inventory forecasting, or content creation
• Stay on the forefront of marketplace innovations and beta programs across Amazon, Walmart, Target, and more
• Team Leadership & Cross-Functional Partnership
• Hire, lead, and mentor a high-performing team across brand management, media buying, and analytics
• Collaborate with Creative, Brand, Influencer, Product, and Tech teams to ensure marketplace success is fully integrated into the company GTM strategy
• Lead quarterly business reviews and performance reports for executive stakeholders
  
  
  
  
  

Qualifications

• 10 years of experience in eCommerce with a minimum of 5 years leading performance on Amazon and other online marketplaces
• Proven success managing 8- to 9-figure revenue channels in DTC and/or retail.com environments
• Deep expertise in retail media buying, PDP optimization, and full-funnel eCommerce growth
• Proficient with Amazon Ad Console, DSP, Helium10, Pacvue, Perpetua, Skai, and retail media platforms (Criteo, UB Media, etc.)
• Data-driven decision-maker with strong command of KPIs like TACoS, CVR, ROAS, AOV, and contribution margin
• Strong leadership, communication, and project management skills with a bias for execution
• Beauty, wellness, or CPG experience preferred but not required
  
  
  
  
  

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Work/Life Balance
• Vacation Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
  
  
  
  
  

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

• Action Oriented
• Situational Adaptability
• Drives Results