What are the responsibilities and job description for the Integrated Healthcare Association is hiring: Marketing Manager in California position at Integrated Healthcare Association?

Human Resources Manager at Integrated Healthcare Association

IHA is looking for a creative, passionate, and resourceful Marketing Manager to join the marketing team. Reporting to the Sr. Director of Marketing and Communication, you will support the development and execution of marketing strategies and campaigns for IHA’s suite of performance measurement programs. This role requires product marketing skills while also having experience in communications, brand management, and client engagement. This is a unique opportunity to work with thought leaders across California and be a part of a smart, hard-working, fun team that will lead a big and challenging project that can move the needle on a key healthcare industry pain point.

We are a bright, hard-working, and scrappy team with a passion for our mission, a fun culture, and a “Get Stuff Done” mentality.

Core Job Duties and Responsibilities

Develop and communicate product value propositions and positioning for health plans, providers, and purchasers, developing account-based messaging and materials as needed for priority clients.
Partner with Sr. Director of Marketing to lead brand strategy for IHA’s suite of performance measurement products and programs.
Plan and execute marketing campaigns across various channels (e.g., digital, social media, print) that enable health plans, providers, and purchasers to experience the full value of IHA’s performance measurement programs / products. Monitor and analyze performance, make adjustments as needed.
Develop messaging, content, materials, and campaigns that accurately reflect brand and marketing objectives, clearly communicate benefits, generate interest in performance measurement, and increase client engagement.
Develop a variety of content for website, presentations, social, brochures, email, whitepapers, issue briefs, etc.
Devise go-to-market plans and coordinate product launches for new products, partnering with product and business development teams as required.
Partner with analytics team to understand data available to support marketing strategies, collaborating to create a story from key business insights.
Research industry tradeshows and conferences and make recommendations for attendance, engagement, and networking opportunities. Manage end-to-end event logistics for assigned events including collateral development and presentation development.
Research and recommend marketing mix, including communication methods and technologies to engage with various stakeholders and audiences based on customer needs, market trends, and competitive landscape.

Other Key Marketing Team Support

Own social media management, seeking input from the marketing team to develop an editorial calendar, tracking creative assets, and handling logistics through HubSpot and social media platforms.

Support IHA marketing strategy and campaigns as directed.

Track and schedule website updates, coordinating with the entire marketing team, program teams, HR, and others to ensure website content is up to date.

Be a brand steward, ensuring our brand platform, messaging, and story are represented across our channels, campaigns, and collateral.

Partner with external creative freelancers, vendors, and partners as needed.

Support development and maintenance of marketing performance dashboards by pulling information from HubSpot, Google Analytics, external partners, and internal stakeholders as needed.

Collaborate on IHA’s overall conference and event strategy, leading event management and planning as needed.

Contribute to the internal conference & events calendar.

Qualifications :

3-8 years of experience in marketing communications or product marketing, or marketing and communications roles in the healthcare industry.

BA / BS in marketing, business, communications, or related field.

Strong understanding of the California healthcare delivery system strongly preferred.

Excellent communicator and storyteller with strong writing, proofreading, and editing skills.

Passion for innovative storytelling and experience producing a wide variety of content.

Strong project management and organizational skills and detail-oriented mindset.

Proven experience in identifying target audiences and in creatively supporting marketing campaigns that engage, educate, and motivate.

Excellent at developing and creating creative presentations, slide decks.

Excellent interpersonal, collaborative, and communication skills; able to interact successfully and build relationships with people of all levels inside and outside IHA.

Demonstrated past success, and enjoyment from working in a small, fast-paced, professional environment.

Desire to be helpful in any way needed to support the team, program, and organization.

Bonus if you have :

HubSpot and Salesforce experience.

Interest in translating healthcare analytics to a variety of audiences.

MBA.

Employment Type : Full-time

Job Function : Marketing, Health Care Provider, and Project Management

Industries : Public Health and Hospitals and Health Care

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Integrated Healthcare Association is hiring: Marketing Manager in California

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