Associate Brand Manager

Candidate MUST come onsite Tues/Wed/Thu

Support the execution of Brand plans for the Store Brands (SB) portfolio. This role focuses on collaborating with cross-functional teams to ensure the successful execution of key marketing initiatives. This role will support the Brand Activation Manager in the planning, execution and monitoring of marketing strategies and campaigns. This role involves working on various projects simultaneously as well as collaborating with cross functional teams, merchants, vendors, and external agencies to help drive brand awareness and contribute to the overall success of the business unit.

Position Summary:

Support the execution of Brand plans for the Store Brands (SB) portfolio. This role focuses on collaborating with cross-functional teams to ensure the successful execution of key marketing initiatives. This role will support the Brand Activation Manager in the planning, execution and monitoring of marketing strategies and campaigns. This role involves working on various projects simultaneously as well as collaborating with cross functional teams, merchants, vendors, and external agencies to help drive brand awareness and contribute to the overall success of the business unit.

Duties:

Key Responsibilities:

• Collaborate with internal teams and agencies to implement marketing plans, ensuring all tactics are evaluated for effectiveness.
• Develop and review content for key launches across circulars, L&P, digital, and in-store asset channels, ensuring accuracy and brand consistency.
• Work with the Store Brands Promotions lead to ensure alignment of promotional strategy and frequency with the overall brand position and activation plan.
• Lead and manage off-shelf projects, ensuring high-quality execution within agreed timelines.
• Support the Brand Activation Manager as needed with financial tasks, budget forecasting, escalating requests, ariba requisitions.
• Manage the photoshoot for priority items to support 2025 activation, including sourcing products, coordinating shoot logistics, and collaborating with the photographer. Present final images for review and approval.
• Handle product sample requests from business partners, ensuring timely product ordering and delivery.
• Product a foundational understanding of the Store Brands Initiative, including its strategic goals and objectives.
• Collaborate with the beauty consultant team to ensure Store Brands' inclusion in Beauty Box events.
• Monitor engagement in affiliate partnership channels and flag any issues as needed.
  
  

Experience:

Ideal Candidate:

• Strong communicator with the ability to build trust and credibility within the team and with partners.
• Proven track record of working effectively across functions with both internal and external stakeholders.
• Exceptional time management, organizational, and planning skills.
• Proactive self-starter with strong problem-solving and critical-thinking abilities.
• Strong writing skills with an eye for detail.
• Creative mind-set, experience building creative content.
• Ability to manage multiple projects and competing deadlines effectively.
  
  

Education:

• 3-5 years’ experience in marketing, retail, Client, or other related field.
• Bachelor’s degree preferred