What are the responsibilities and job description for the Global Market Development Manager position at Integrated Resources, Inc ( IRI )?
Job Title: Global Market Development Manager
Location: Carlsbad, CA- 92008
Duration: 12 Months
Shift: M-F 8am-5pm
Pay Range: $50-$59/Hr. on W2
Job Description:
Location: Carlsbad, CA- 92008
Duration: 12 Months
Shift: M-F 8am-5pm
Pay Range: $50-$59/Hr. on W2
Job Description:
- The Global Market Development Manager is responsible for leading the marketing program strategy for hemato-oncology applications in our Clinical Next-Generation Sequencing Division.
- The successful candidate will be a member of our Global Market Development Team, responsible for setting the strategic direction and tactical implementation of activities and deliverables for key product lines and application areas.
- They will be accountable for executing to plan and delivering results by aligning with multiple cross-functional teams—including product management, regional marketing, commercial partners, and medical affairs. S/he will drive all aspects of marketing for next-generation sequencing (NGS) product lines focused on hemato-oncology and immuno-oncology applications.
- Develop strategic, multi-channel integrated marketing plans for hemato-oncology products and applications.
- Guide the development of copy and creative content for research markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation.
- Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more.
- Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams.
- Develop and manage a robust lead generation funnel.
- Coordinate with global functions to ensure consistency with brand profiles and company standards.
- Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Commercial Partners, and other stakeholders.
- Engage with agency partners to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials.
- Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
- Maintain knowledge of the trends and competitive activity.
- Manage marketing budgets and leverage analytics to optimize the promotional mix on campaigns to achieve a high return on investment.
- Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
- Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation.
- Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or other life science.
- Alternatively, degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable. Advanced scientific degree or MBA is a plus.
- 4 years of experience in marketing roles of increasing product and responsibility in the genomics, oncology, or molecular diagnostic areas.
- Experience developing successful lead generation programs using multi-channel strategies to drive growth.
- Foundational understanding of regulatory principles related to molecular diagnostic products.
- Exceptional skill managing complex marketing projects with a strong attention to detail.
- Excellent written and oral communication skills.
- Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook.
- Approximately 10-15% domestic travel.
Salary : $50 - $59
