Market Research Professional 3

Contractor – Market Research Professional

Shift: M-F

Location: Work From Home

The goal of the Market Research team at Client is to Client and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for Client, all in service of improving the health of the people we serve.

The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. This role will focus on supporting our Special Needs, Low Income, and Agent lines of business. They will play a pivotal role in ensuring that the internal business teams understand and hear the voice of the customer.

Their key actions and responsibilities are:

• Execute, document and refine processes related to Member Advisory Council efforts
• Documenting activities for functional partner education as well as regulatory compliance needs
• Engaging business partners and encouraging action planning
• Evolving process to enhance insights and impact
• Managing vendor partner in member recruitment, session execution and initial summary documentation
• Provide as-needed research support by:
• Determining the key business questions to be answered
• Selecting the right research audience
• Working with external vendor(s) to identify the best research methodology
• Selecting an appropriate vendor from our approved set of research partners
• Securing research sample internally (if not using a panel)
• Sourcing internal data as well as secondary data for counts, weighting, incidence
• Producting approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
• Working in conjunction with the vendor to deliver a final report focused on true insights and direction to the business.
• Presenting insights to all stakeholders
  
  

The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.

Required Qualifications

• Strong project management experience and interest
• Bachelor's Degree in Marketing, Market Research, Data Analytics, Communications or Business.
• 3 or more years of market research experience and direct project management experience.
• Understanding and experience with a variety of research methodologies.
• Experience using both primary and secondary sources of data to feed research design and results.
• Excellent synthesis skills.
• Ability to take data and turn it in to a compelling story through insight, data visualization, key implications.
• Strong presentation skills and experience communicating complex and functional strategies to senior management.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences.
  
  

Preferred Qualifications

• Strong qualitative research background and/or experience with Member Advisory Committee efforts.
• Experience working with diverse research groups such as Multicultural, Low Income and Disabled.
• Experience in the health insurance industry.