Marketing Analyst/Specialist II

The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside. With a mission to chase the miracles of science, there is relentless focus on understanding our customers, competition, and market trends to inform value creation solutions, pipeline decisions and leadership of best-in-class product launches.

Job Highlights

You will report to the Senior Director Consumer & Digital Marketing, RSV and will be a key member of the Vaccines Commercial Operations Team. In this role, you will be responsible for developing and driving impactful execution of HCP non-personal promotion campaigns, including digital, social media, HCP influencers, website and CRM, as well as the development of the integrated marketing strategy and brand planning. You will work closely with other marketing team members who are responsible for various aspects of the marketing mix. You will also collaborate closely with other functions such as Communications, Field Sales, Public Affairs, Market Research, Medical Affairs, and Analytics.

In this role, you may be responsible for:

• Support development of HCP non-personal promotion strategies and tactical plans to drive brand uptake.
• Developing and executing HCP campaigns including websites, CRM, digital advertising, social media, SEO, SEM, paid search, and other targeted programs
• Partner with multiple agencies to produce deliverables on strategy, within timelines, on budget, and measures outcomes across multiple channels.
• Collaborate with market research and analytics teams to develop research stimuli and manage project plans.
• Ensure research insights are implemented within tactical execution.
• Coordinate key performance indicators / metrics to enable performance reporting.
• Manage the development of multiple marketing assets through the LMR process.
• Day to Day contact for key tactical projects including creative brief approvals, launch timeline management, and financial management.
• Coordinate and collaborate with cross-functional teams.
• Coordinate budget tracking to enable accurate financial reporting.
  
  

This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also evolve overtime.

People and Organization

• Lead cross functional teams
• Model Inclusion and Diversity principles and behaviors in all ways of working
• Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, while fostering innovation
  
  

Educational Requirements

An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.

Experience

• 3 years of relevant industry experience with at least 2 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred
• 1 years’ experience with HCP non-personal promotion
• Pediatric, adolescent or older adult vaccines experience preferred
• Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions -based partnership
• Ability to both “think strategically” and manage execution details
• Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view
• Ability to demonstrate the Client Play to Win behaviors: Stretch, Take Action, Act in the interest of patients and customers, Client First
• Experience in the US Market
• Ability to work effectively in a matrixed team environment
• Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization.
• Holds self and others to high degree of integrity, ethics, and accountability