What are the responsibilities and job description for the Senior Product Manager, Rare Disease Marketing position at Integrated Resources, Inc ( IRI )?
Duties:
How will your role help us transform hope into reality?
You will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.
Own the tactical implementation of both the HCP non-personal and direct-to-consumer assets across digital channels (e.g., paid media, social media, educational resources, digital, CRM)
Lead the creation and delivery of core media and social assets in collaboration with cross-functional partners while using a data/insights driven approach
Implement and evolve customer CRM strategies and associated initiatives, inclusive of unbranded disease education and branded promotions
Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities
Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives
Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Interface and present to senior leadership on performance and other business critical information
Manage agency partner relationships, workflows, and related expense budgets
Ability to travel 20% or as needed for conferences and meetings
Education:
Bachelor’s degree required; MBA or equivalent advanced degree preferred
5 years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
Languages:
English( Speak, Read, Write )
Skills:
Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
Operational knowledge of medical, regulatory, legal review process
Rare Disease Experience Preferred
Strong patient orientation with organizational, interpersonal, and presentation skills
Skilled at building and maintaining effective relationships and operating in a cross-functional environment
Minimum Degree Required: Bachelor's Degree
City: Cambridge
Schedule:
Start Date: 09/03/2024
End Date: 02/28/2025
Hours Per Week: 40.00
Hours Per Day: 8.00
Days Per Week: 5.00
How will your role help us transform hope into reality?
- is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of AYVAKIT for patients with Indolent Systemic Mastocytosis.
You will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.
Own the tactical implementation of both the HCP non-personal and direct-to-consumer assets across digital channels (e.g., paid media, social media, educational resources, digital, CRM)
Lead the creation and delivery of core media and social assets in collaboration with cross-functional partners while using a data/insights driven approach
Implement and evolve customer CRM strategies and associated initiatives, inclusive of unbranded disease education and branded promotions
Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities
Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives
Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Interface and present to senior leadership on performance and other business critical information
Manage agency partner relationships, workflows, and related expense budgets
Ability to travel 20% or as needed for conferences and meetings
Education:
Bachelor’s degree required; MBA or equivalent advanced degree preferred
5 years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
Languages:
English( Speak, Read, Write )
Skills:
Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
Operational knowledge of medical, regulatory, legal review process
Rare Disease Experience Preferred
Strong patient orientation with organizational, interpersonal, and presentation skills
Skilled at building and maintaining effective relationships and operating in a cross-functional environment
Minimum Degree Required: Bachelor's Degree
City: Cambridge
Schedule:
Start Date: 09/03/2024
End Date: 02/28/2025
Hours Per Week: 40.00
Hours Per Day: 8.00
Days Per Week: 5.00
