Manager, International Brand Marketing

Job Title : Manager, International Brand MarketingLocation : New York, NY - 10036Duration : 6 months

Job Description :

We are looking for a dynamic and innovative marketer to help grow Brand awareness and consideration internationally of Pluto TV, Client's FAST streaming service. Reporting temporarily to the VP, International Marketing while the Sr. Director, International Brand Marketing is on maternity leave, this role on the streaming marketing team will help define and execute our international brand marketing strategy across all its territories. This Brand Manager will manage the planning and execution of brand and content marketing campaigns, in collaboration with the US Domestic brand team. We seek to hire a marketing professional with experience in developing marketing strategies with strong background in brand and content, while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).The candidate will support full end to end content marketing strategies across brand; for top to mid of the funnel / brand metrics improvement and low funnel / growth performances based on rapid experimentation and validated learning. As international Brand Manager, the candidate will be working to ensure the right execution of a global strategy but also to strengthen our global brand approach and positioning. The candidate also needs to be familiar with data management and data science to consume data - passionate about measuring performance and understanding what drives consumer behavior with the experience to turn those learnings into action.In this role, the candidate will be joining a fast growing, quickly evolving organization, where the ability to wear many hats and help on many fronts will be crucial. The candidate has a track record of creativity, operational excellence and using analytics to drive results. This person must also have strong written and verbal communications skills, a passion for brand, content, and strong cross-functional collaboration skills.

Responsibilities :

Manage innovative brand and content campaigns that can be optimized and adapted across all international territories including current and new launch marketsSupport with all aspects of marketing strategy development, building the plan, campaign briefing, execution, post-launch analysisCoordinate & consolidate efforts across cross-functional international marketing teams to ensure 360-approach to campaigns in support of customer acquisition, engagement and retention effortsWork alongside central Creative Team and agencies on development of all campaign assets and support key stakeholdersDrive cohesion and alignment of content and brand initiatives across all international territories and among cross-functional teams via local, international and global agenda-driven marketing meetingsUse data and insights to inform brand strategies and campaigns while delivering measurable brand and performance metricsImplement, and enforce brand identity, positioning and usage guidelines to ensure consistency across all territories through marketing communications (brand and verbal identity)Manage brand marketing budgets for international

That's why we want you to have :

Bachelor's degree in a relevant fieldBackground and experience in the Media / Tech industry or Streaming and Digital environments4 years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaignsExperience working in brand and content in a high-volume, fast-paced environment collaborating with cross-functional teams as well as internal and external partnersExperience working at an international level (across multiple geographic markets) in a matrixed consumer or content-based business is a plusExperience in cross-platform marketing, performance media and / or overall marketing & distribution partnershipClear understanding of the Streaming market and future trendsExcellent data analysis and data-based decision-making skillsExperience in handling marketing budgets in co-operation with external agenciesStrong written and oral communication skillsbility and flexibility to adapt to changes in schedules and deliveryCreative problem-solving ability