What are the responsibilities and job description for the Digital Copywriter Needed - Entertainment Company - Orlando, FL - Hybrid position at Integris Group?
Summary:
The ideal candidate will possess a strong command of marketing language, exceptional communication skills, and the ability to craft both short-form and long-form copy that resonates with diverse audiences. This role requires collaboration with communications planners and marketers to deliver high-quality, creative content that aligns with campaign goals and brand voice.
Qualifications:
- 4 years of experience in copywriting, preferably within a Marketing or Advertising environment with a focus in conversion copywriting.
- Experience with UX writing.
- Strong understanding of Email Marketing best practices and how they align with the customer journey.
- Proven experience writing high-performing ad copy for Digital Campaigns, with a strong sense of storytelling, persuasive techniques, and conversion-driven messaging that aligns with campaign goals.
- Hands-on experience with Personalization.
- Strong command of marketing and advertising language.
- Demonstrated ability to organize, revise, and manage multiple variants of messaging and prepare/present high volumes of content to stakeholders in easily digestible and feedback friendly ways.
- Experience creating copy for different channels (Web, App, Email, SMS, with a focus on Paid Media).
- Strong Portfolio showcasing a variety of marketing copy, including both short-form and long-form content.
- Exceptional communication skills with a proven ability to write, edit, and proofread clear, concise, and impactful content across multiple channels, demonstrating strong attention to detail
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong understanding of digital content strategies, especially for web and campaign purposes.
Soft skills:
- Proactive mindset with strong research and problem-solving skills.
- Ability to navigate unfamiliar topics by asking the right questions, seeking out information, and taking initiative to find solutions and deliver results.
- Excellent time management and organizational abilities.
- Adaptability and willingness to learn new tools and techniques.
- Collaborative mindset with the ability to take feedback constructively.
- Highly adaptable and a positive attitude toward feedback.
