What are the responsibilities and job description for the Director of Creative Strategy and Growth position at Integriti Group Pvt Ltd?

Key Responsibilities :

Creative Strategy Execution and Innovation : Lead the implementation of creative strategies, with the long-term goal of developing an independent, growth-oriented strategy that aligns with company objectives.
Multi-Channel Performance Marketing : Manage and optimize creative strategies across platforms such as Facebook, Instagram, TikTok, Google Ads, and emerging channels, ensuring consistent, high-performance campaigns.
Competitor Benchmarking and Adaptability : Stay updated on industry trends and competitors, using insights to quickly adapt and implement effective creative strategies to keep the brands competitive.
Analytical Performance Tracking : Oversee A / B testing, campaign reporting, and key performance indicators (KPIs) such as ROAS, CAC, and customer LTV.
Team Leadership and Development : Lead and mentor a creative team of 12 individuals (including media buyers, designers, developers, and video editors), fostering a collaborative and innovative environment.
Creative Excellence and Brand Evolution : Ensure the consistent development of brand messaging across various channels, products, and campaigns, engaging customers and meeting their expectations.
Testing and Experimentation Culture : Foster a culture of experimentation and testing within the creative team, regularly exploring new formats and techniques to optimize engagement and conversion.

Qualifications :

Experience : 5 years in a high-growth D2C or eCommerce environment, with experience managing multi-channel performance marketing for brands generating $15 million in annual revenue.

Analytical and Data-Driven : Strong background in performance analytics, A / B testing, and performance metrics (ROAS, CAC, LTV).

Multi-Channel Expertise : Proven success in creating and optimizing campaigns across key digital channels (Facebook, Instagram, TikTok, Google Ads).

Leadership Skills : Proven ability to lead and grow creative teams (10-15 members), fostering a collaborative, innovative, and accountable environment.

Creative Insight : Strong vision for content creation, copywriting, and storytelling that directly impacts engagement and delivers measurable results.

Adaptability and Market Awareness : Ability to stay agile and competitive by adapting strategies based on industry insights and competitor trends.

Ideal Candidate Traits :

Innovative and Results-Driven : A strategic thinker with a creative approach to problem-solving and a commitment to measurable results.

Testing-Oriented Leader : A natural inclination to promote a culture of experimentation and testing, ensuring high standards of quality and effectiveness.

Agile and Resilient : Able to thrive in a fast-paced, high-growth environment and adapt strategies to emerging trends and opportunities.

Salary : $15

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Director of Creative Strategy and Growth

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