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Digital Marketing Specialist - Insurance Industry

Integrity Marketing Group
Saint Albans, WV Full Time
POSTED ON 1/12/2025
AVAILABLE BEFORE 4/8/2025

The general pay scale for this open position is $15-$17. Pay for a selected candidate will be determined within the pay scale based on one or more of the following factors : candidate's experience, skill set, education level, and / or location.

About Agent Pipeline

Founded in 1988, West Virginia-based Agent Pipeline is one of the most successful insurance marketing organizations (IMOs) in the United States, with vast network of proud employees and satisfied customers. Agent Pipeline distributes a comprehensive mix of life and health insurance products. Agent Pipeline is a recognized market leader in the Medicare Advantage, Medicare Supplement, individual health plans, Prescription Drug Plans, and Final Expense markets. Agent Pipeline is based in St. Albans, West Virginia.

Job SummaryThe

Digital Marketing Specialist I

assists the Creative Team with omnichannel marketing campaigns by creating collateral for channels indlucing but not limited to social media, content marketing and SEO, websites, email marketing, digital advertising and print design.

Primary Responsibilities :

Support the marketing leadership team through the organization and administrative support on various projects

Conduct research for key marketing campaigns

examples include ebooks, whitepapers, infographics, guides, templates)

Manage designs such as signage, trade show collateral as needed

Other duties as assigned

Assist creative team with creating assigned content including but not limited to copywriting, emails, and design

Create resources to drive leads, subscribers, awareness and / or other important metrics

Primary Skills & Requirements :

Problem Solving

  • Identifies and resolves problems in a timely manner; Works well in group problem-solving situations

Interpersonal Skills

  • Focuses on solving conflict, not blaming; Listens to others without interrupting; Remains open to others' ideas and tries new things
  • Written Communication

  • Edits emails and written work for spelling and grammar; Explains in detail the situation, expected result and any next steps that are needed;
  • Teamwork

  • Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed
  • Planning / Organizing

  • Prioritizes and plans work activities; Uses time efficiently and is able to work under pressure / deadlines
  • Professionalism

  • Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions
  • Attendance / Punctuality

  • Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time
  • Dependability

  • Follows instructions, responds to management direction; Takes responsibility for own actions; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with alternate plan
  • Initiative

  • Undertakes self-development activities; Seeks increased responsibilities; Asks for and offers help when needed
  • Creativity

  • Possess creative tendencies and innovation
  • Must be willing to work flexible hours during peak times. Must be able to pass pre-hire and annual background check. Must be able to pass pre-hire drug screening and monthly OIG / SAM exclusion checks and annual certification.

    Must have :

    Basic understanding of omnichannel marketing, preferred.Design experience (e.g., graphic design, UX design)Experience using Adobe Creative Cloud, WordPress, DiviBuilder, MailChimp, Canva, Vimeo, Meta Business, HootSuite, HotJar

    About Integrity

    Integrity

    is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike.

    Integrity

    is driven by a singular purpose : to help people protect their life, health and wealth so they can prepare for the good days ahead.

    Integrity

    offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At

    Integrity,

    you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

    Headquartered in Dallas, Texas,

    Integrity

    is committed to meeting Americans wherever they are - in person, over the phone or online.

    Integrity's

    employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

    Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

    Salary : $15 - $17

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