What are the responsibilities and job description for the Marketing Manager, Product (Life) position at Integrity Marketing Group?
Marketing Manager, Product (Life)
ThomasArts
Farmington, UT
About ThomasArts
ThomasArts is a national advertising and marketing agency that’s been serving clients in the life, health and wealth industries for nearly two decades. And now, as the marketing division for Integrity — a leading distributor of life and health insurance, and an innovative provider for wealth management and retirement planning — we’re helping to make the process of securing health and financial wellbeing simpler, more beneficial, and ultimately more human.
Job Summary
Integrity is one of the nation’s leading distributors of health, life and wealth products focused on serving the senior market. The role of Product Marketing Manager will work at ThomasArts as a member of the Integrity Shared Services Marketing team to develop and oversee the execution of marketing strategies that support products across the health, life and wealth portfolios for Integrity and its partners. These efforts may include the creation of marketing plans, creative briefs, management and communication of marketing campaigns and coordination of event and council meetings.
Primary Responsibilities:
Strategy
Develop strategic marketing documents, including marketing plans, creative briefs and campaign timelines supporting product marketing efforts
Review developed materials and deliverables to ensure that the campaign execution aligns with developed strategies
Project Management
Manage each assigned project from strategy through execution and tracking/reporting — including creative workflow process for each product campaign initiative
Take accountability and ownership of projects, coordinating with internal team members to ensure timely and accurate execution of marketing projects
Communications
Manage communication calendar and email delivery for product campaigns provided to our Integrity partners
Arrange meetings with external parties to present work, collect feedback and ensure projects meet expectations
Work well with others and is a team player; willing to be proactive and assist other team members as needed.
Other duties as assigned
Primary Skills & Requirements:
3 to 5 years of experience in a strategic marketing function, either agency, client-side or consulting
Experience in a life insurance or wealth management marketing role is strongly preferred
Strategic thinker – Able to understand and distill information, prioritizing and organizing in a way that provides clear strategic direction
Detail oriented – Highly organized and demonstrate exceptional attention to detail in all aspects of the job, ensuring accuracy and integrity of content and communications
Strong communicator – Well-spoken and able to articulate ideas to internal and external stakeholders
Excellent knowledge of Microsoft Word, Excel and PowerPoint
Experience with project management platforms, such as Asana
Self-motivated and willing to problem solve
High energy, positive attitude and a strong work ethic
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.