What are the responsibilities and job description for the Marketing Specialist position at Integrity Marketing Group?
Marketing Specialist
Greenhill Management
Ridgeland, MS
About Greenhill Management
Since 1966, the sales associates of Greenhill Management have helped Medicare beneficiaries find the right plan to complement their Medicare. Mike Greenhill and his staff serve hundreds of agents and thousands of clients in the Southeastern United States. The company operates in Mississippi and Louisiana, with offices in Ridgeland and Diamondhead, Mississippi. The company’s primary focus is Medicare health plans, but also offers long-term care and life insurance, as well as fixed-rate and equity index annuities. Greenhill Management is a proud Integrity partner.
Job Summary
Reporting directly to the Executive team by providing support. This position serves as the primary point of contact for internal and external constituencies on all matters pertaining to the Office of the Executive Team. This position organizes and coordinates executive outreach and external relations efforts; and oversees special projects. The Marketing Specialist must be creative and enjoy working within a small, entrepreneurial environment that is mission-driven, results-driven and community oriented. The ideal individual will have the ability to exercise good judgment in a variety of situations, with strong written and verbal communication, administrative, and organizational skills, and the ability to maintain a realistic balance among multiple priorities. The Marketing Specialist must be able to work under pressure at times to handle a wide variety of activities and confidential matters with discretion.
Primary Responsibilities:
Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Primary Skills & Requirements:
2-5 years of experience in marketing
Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
Excellent analytical skills and a knack for data analysis
Strong written and verbal communication skills
Skilled in writing and editing content with an attention to detail
Strong prioritization, organization, and project management skills
Ability to travel as necessary
Bachelor's degree in business administration, marketing, communications, or a related field.
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.