What are the responsibilities and job description for the Patient Marketing Lead, Hereditary Angioedema (HAE) position at Intellia Therapeutics?
Why Join Intellia?
Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases.
Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver and feel strongly that you can achieve more at Intellia. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done.
We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change. Just imagine the possibilities of what we can do together.
How You Will Achieve More With Intellia:
The Patient marketing lead will develop and drive the strategy, planning and execution of patient and caregiver marketing activities in support of the successful commercialization of Intellia’s gene editing therapy for HAE.
Candidates will be considered at both the Associate Director and Director level dependent on qualifications.
Responsibilities:
The Patient Marketing lead will be a critical role and visible leader within the Commercial organization; he/she will be responsible for Patient/Caregiver marketing activities in preparation for the anticipated launch of the first ever in-vivo gene editing therapy
Become the expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey
Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through personal and non-personal promotion, that drives patient engagement and rapid product uptake
Work with cross-functional team to develop the patient/caregiver brand narrative and ensure alignment with overall brand narrative and strategy
Partner with cross-functional team, especially Patient Advocacy, Patient Services and HCP Marketing, to collectively plan and develop a flawless patient experience
Establish the patient ambassador program and ensure alignment with cross-functional team
Develop strong working partnerships with cross-functional team including Medical, Patient Services, Patient Advocacy, Program Management, Commercial Operations, Legal, Regulatory, IT and external agencies
Partner with Digital Marketing Lead in the development of our direct to patient strategy and overall digital efforts to engage and educate patients
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners
Manage external agency partners, ensuring the timely and budget-conscious execution of marketing initiatives
About You:
Proven track record of collaboration and coordination with key internal and external stakeholders (e.g. Patient Organizations and Patient Opinion Leaders), including the ability to influence without formal authority
Strong scientific/medical aptitude; communicates complex concepts clearly and appropriately for the patient/caregiver audience
Compassionate partner with a history of connection with the patient communities they’ve served
Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers
Ability to analyze data and identify insights to create compelling messages
Experience managing complex projects through the Promotional Review Committee process to approval
A proven track record of accountability and delivering results
Ability to work in a fast-paced, dynamic environment
Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Travels as needed: 20%
Bachelor’s degree required; MBA preferred.
6 years of broad biopharmaceutical industry experience, with at least 3 years of dedicated experience within US patient marketing
Experience in developing successful unbranded and branded Patient marketing campaigns and managing patient ambassador programs is required
Experience in competitive rare/specialty markets is required
Prior US launch experience is required
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Covid-19 Vaccination Policy: All Intellia employees, regardless of work location, are expected to follow all applicable federal, state, and local public health regulations and guidelines, and are strongly encouraged to follow all public health recommendations, including being vaccinated for COVID-19.
EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
