Senior Director, Market Access Strategy and Value Communication

How You Will Achieve More with Intellia:

Intellia Therapeutics, a pioneer in gene editing, is preparing to launch its first gene editing therapies, with a focus on groundbreaking treatments for rare and serious diseases, including hereditary angioedema (HAE) and transthyretin amyloidosis (ATTR). We are seeking an experienced Senior Director of Market Access Strategy and Value Communication to lead our strategic and tactical efforts in demonstrating the value of, and facilitating the adoption of, these therapies. This role is critical to ensuring successful product launches, fostering market access, site readiness, and building compelling narratives that resonate with diverse stakeholders, from healthcare providers, channel partners, and payers to patients and caregivers.  This role will primarily serve as the access launch lead for HAE, with secondary responsibilities for future launches such as ATTR-PN & ATTR-CN.

Responsibilities:

• Access & Value Strategy Development: Lead the creation and execution of comprehensive market access & value strategies that clearly communicate the impact and benefits of Intellia’s gene editing therapies in HAE, ATTR, and related indications. Develop and refine strategies that align with our commercial goals and resonate in global markets.
• Stakeholder Communication: Develop clear and persuasive communication plans that effectively convey the differentiated value proposition of our therapies. Partner with cross-functional teams, including market access, HEOR, marketing, medical affairs, and corporate communications, to craft narratives that address the needs and interests of clinicians, payers, channel partners, and patient advocacy groups. Identifies evidence enhancements & gaps to inform future research objectives to bolster the value proposition and to support product positioning and aligned access goals.
• Launch & Site Readiness:  Develop and refine launch plans and lead execution of market access strategies, marketing initiatives and corresponding materials/ innovative tactics to ensure launch readiness across all access channels to secure access for providers and patients.
• Market development: Work to establish reimbursement pathways for first-in-class gene therapies across access stakeholders including payer pre-launch engagement plans​ and site readiness preparation, including supporting marketing programs and communication materials.
• Market Insights & Competitive Intelligence: Leverage insights from the HAE and ATTR access & payer landscapes to inform value strategy, messaging, and positioning. Regularly analyze market trends, competitive activity, and regulatory landscape to refine Intellia’s approach and enhance the launch trajectory.  Assess the impact of key policies to the portfolio (e.g. IRA.)
• Pricing & Reimbursement Strategy: Collaborate with market access and HEOR teams to shape pricing and reimbursement strategies, leveraging a deep understanding of gene therapy valuation models. Develop arguments, evidence frameworks and communication materials to support optimal coverage and reimbursement, particularly for novel therapies in rare disease.
• Cross-Functional Leadership:  Lead cross-functional initiatives with internal stakeholders to ensure cohesive launch readiness. Act as a primary point of contact for strategic communications efforts related to product value, bridging scientific, commercial, and patient-oriented teams to create unified messages. Effectively leads cross-functionally, particularly across Market Access, HEOR, Brand, Regulatory, and Medical to ensure alignment around, and delivery against, access goals and ensures access view is represented in commercial and development plans, and forecasts.  The access lead plays a key role in aligning and integrating strategic and tactical launch activities within market access across HEOR, pricing & contracting, channel strategy & account management. 
• External Engagement & Advocacy: Build strong relationships with external stakeholders, including key opinion leaders, patient advocacy groups, and payers & other reimbursement decision-makers. Represent Intellia at conferences, advisory boards, and other key forums to communicate the value and promise of our therapies.

About You:

• Proven success in leading value strategy, market access, or strategic communications functions in a launch setting, with demonstrated ability to deliver differentiated and compelling value narratives and customer-facing access marketing materials.
• Track record of effectively launching first in class products in the United States, including pre-launch early payer engagement and market development
• Experience in developing provider site and channel access & reimbursement strategy in the US and its implementation to support site readiness for product adoption and administration.
• Deep knowledge of healthcare payer systems, reimbursement models – including the US buy-and-bill model, and value frameworks, especially in rare disease.
• Customer-facing payer or account management experience preferred.
• Strong analytical and strategic thinking skills, with a track record of influencing cross-functional teams and external stakeholders.
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts and present confidently to a range of audiences.
• Ability to work effectively in a fast-paced, growth-oriented environment with a commitment to addressing the unique challenges of gene editing therapies.
• Advanced degree (MBA, PharmD, PhD, MD) or equivalent in business, life sciences, public health, or a related field.
• 10 years of experience in biopharma, ideally in gene therapy, gene editing, or other innovative therapeutics, with 8 years in market access and a preference for experience in rare disease and/or cardiovascular.

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EEOC Statement: Intellia believes in a diverse environment, and is committed to equal employment opportunity for all its employees and qualified applicants. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Intellia will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.