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Vice President of Media and Analytics

Intelligent Demand
ID Full Time
POSTED ON 1/19/2025
AVAILABLE BEFORE 4/17/2025

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Vice President of Media and Analytics

The Vice President (VP) of Media and Analytics manages and directs the Media team at Intelligent Demand (ID). As the agency’s leading Media strategist, the Media VP is a senior consultant, responsible for fostering strong relationships with ID’s enterprise level B2B clients through their integrated programs and campaigns, media planning and execution, reporting and analysis, and ongoing optimization. The VP will guide both the strategic vision of media programs, manage a diverse portfolio of B2B clients with substantial budgets, and drive ROI through all media programs.

The Vice President will prioritize recognizing and capturing new Media opportunities with current clients while also partnering with business development to identify and win new Media business.

This role will be based in the U.S. The primary focus will be on ID’s clients with planned expansion into 2X’s side of the business.

What Your Days Will Look Like :

Client Consulting and Account Growth

  • Partner with clients and ID teammates to proactively understand client needs and goals surrounding paid, earned, and owned media.
  • Grow ID’s Media-related pipeline and revenue through current client engagements.
  • Manage overall Media budget accuracy, financial reconciliations, and invoicing for the department.
  • Serve as the leading voice for all media strategy and execution across the agency - presenting media capabilities to a range of both new and developed clients and senior stakeholders.
  • Build strong relationships with both ID clients and employees that generate trust and high satisfaction in every interaction.
  • Support Integrated Account Teams as well as the ID Growth Consulting team in identifying, scoping, and selling new work streams that will help ID’s clients and potential clients continue to grow their revenue.

Strategy and Operations

  • Regularly generate Media performance metrics as a component of campaign performance reporting. In partnership with the Integrated Account Team, use this reporting to tell the story of program success and identify thoughtful and relevant optimization opportunities that will continuously improve program performance.
  • Streamline media operations to enhance campaign execution and delivery ensuring seamless integration of planning, buying, and real-time optimization across all media channels.
  • Lead the Media and Analytics Team by enabling team members with tools, processes, and training to foster innovation, continuous learning, and consistent application of industry best practices.
  • Proactively coach, mentor, and lead feedback conversations to develop team members’ capabilities and professional growth.
  • Regularly guide the team through project prioritization, provide recommendations to overcome barriers, and ensure deadlines are met.

    • Requirements

    What You’ll Bring :

  • Several years of experience personally leading Media strategy for enterprise level B2B companies within an agency setting.
  • Previous experience managing and integrating global teams is strongly preferred.
  • Examples of expanding current client books of business.
  • Proven ability to identify and win new business opportunities.
  • Multiple years of team leadership experience with examples of your ability to grow and develop team members, manage a department-wide budget, and drive organizational effectiveness.
  • Demonstrated proficiency with the Media-related channels and tactics used in brand awareness, demand generation, account-based, and engagement marketing, including, but not limited to email, website, paid search, organic search, content marketing, social media, and cost per lead programs.
  • Deep understanding of the differences between Media strategies and when to leverage each of them (i.e., demand gen vs AB vs brand awareness).
  • Extensive hands-on experience using advertising technologies (ex. AdWords, Retargeting, AB platforms) and reporting / analytics technologies (ex. Google Looker Studio or other BI / reporting tools, SEO tools, etc.) in a certified, highly skilled, best-practices-driven way.
  • Practical knowledge of basic data strategy and data management functions, including account and persona modeling, list management, data cleansing, data normalization, data segmentation, data enrich / append techniques, etc.
  • Passion for the value that Media strategy has on business objectives and revenue growth goals.
  • Previous B2B agency experience is strongly preferred.

    • About the ID and 2X : 2X, the leader in marketing as a service (MaaS), has acquired Intelligent Demand (ID), an expert B2B growth strategy and execution firm. By uniting ID’s expertise in high-impact growth strategies with 2X’s unmatched efficiency in scalable execution, this partnership enables B2B leaders to achieve more with less, accelerating growth in today’s resource-constrained environment.

    Starting salary range for this position is $150,000 - 185,000 and the final salary offer will be based on skills and capabilities compared to the job requirements.

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    Salary : $150,000 - $185,000

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