Marketing Manager (Mandarin Required)

Job Title: Marketing Manager

Position Type: Contracted to hire

Location: Sunnyvale, hybrid

Salary Range / Rate: $45-50/hr, 40 hours per week

Job ID#: #141022

Bilingual - Fluent in English and Mandarin - "Proficiency in Mandarin is required as the successful candidate will have communications with China team."

Job Summary：

We’re looking to scale our sales and revenue growth across US and Mexico. We need an experienced omni channel marketer, with a strong track  record in digital growth marketing and content marketing. Your focus will be on acquiring small to medium businesses engaged in cross border trade who need digital international payment services.

Responsibilities:

• Effectively co-ordinate all marketing activity across the Americas market, operating in a matrix structure

• Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally

• Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the brand in the region. These activities include: Advertising and Media, Digital, CFM, Partnerships, Sponsorships & Events and Research & Competitor Benchmarking

• Work in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategy

• Define a robust lifecycle conversion and CRM plan and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisition

• Ensure data and insights underpin the Marketing strategy, execution and growth plans

• Own the market Marketing budget and operational management

• Drive local commercially focused PR, social media activities and manage third-party agency relationships

• Drive and grow customer /partnership acquisition, through online and offline channels leveraging both in-house as well as third-party/agency resources.

• Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel/campaign ROI through attribution modelling

• Work in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the local market for all relevant

KPIs including but not limited to:

- New customer acquisition & related acquisition costs

- Overall marketing budget & returns on any spend

- Revenue

- Customer experience and VOC

- Research & insights

Job Requirements：

• Senior level marketing experience

• Strong written and spoken proficiency in English

• Proven experience with multiple digital marketing channels, such as SEO, Paid Search, programmatic advertising, email marketing, Google Analytics etc.

• Experience creating a program of work that stands out from the crowd and helps transform the business to becoming a well-known, liked and trusted brand.

• Demonstrated ability to use metrics and KPIs to drive business and marketing decisions

• Committed to putting the customer at the heart of all development and implementation activities

• Experience workings as a team player in a matrix structure and able to work closely with various local, regional and global teams

• Able to work across multiple geographic time-zones

• Have understanding of, and respect for, different working cultures

• Ability to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotely

• Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done

• Ability to challenge the status quo and think outside the box

About Us:

Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Philippines, UK, India, Netherlands, and the EU.

IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.

Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.

Salary : $45 - $50