What are the responsibilities and job description for the Digital Web Data Analyst position at Intellisoft Technologies?
Job Details
"Only we candidate is eligible for this position"
Digital Web Data Analyst
Location- Hybrid (1 day a week onsite in Arlington, VA rest is remote)
Clearance- Must be able to get a public trust clearance and be ok with it taking 4-6 weeks.
1 Step Video and then offer
Essential Duties and Responsibilities: As a Digital Web Data Analyst, you will be focused on gathering lead generation and customer insights, data and analytics, research, and mapping customer journeys. You will leverage data to identify opportunities including process improvements. Other duties include, but are not limited to, the following:
- Analyze campaign performance, identify trends, and provide recommendations to increase qualified traffic and to promote near-term actions to improve leads.
- Maintain multi-touch attribution and lead scoring initiatives.
- Ensure organization is abreast of tool updates and new strategies so we can adjust our plans and website designs.
- Perform analytics using internal and third-party data sets
- Set up and maintain Google Data Studio dashboards including Google Analytics.
- Proficiency in Google Analytics setup: This includes tracking code implementation, goal and funnel configuration, and data filtering.
- Expertise in creating custom dimensions, metrics, and event tracking: These allow capturing unique data points.
- Advanced knowledge of Google Analytics reporting: Creating and customizing dashboards and reports.
- Experience with Google Tag Manager: For streamlined tag implementation and management.
- Familiarity with other Google tools: Such as Google Search Console and Google Data Studio for a holistic view of website performance.
- Assist in designing, launching, and maintaining marketing analytics dashboard with clear, easy-to-understand reporting, to provide better business insights into site performance and customer experience.
- Translate data into decisions, meaningful interactions, and impactful business outcomes to drive our development and customer experience strategies.
- Assist in completion of digital customer journey mapping.
- Develop and manage customer surveys.
- Identify new capabilities to improve the customer experience.
Qualifications, Skills and Experience:
- Bachelor s Degree, and three or more years related work experience in analytics-driven field
- Must have experience developing content on one or more of the following platforms:
o Google Analytics (preferred)
o Site Improve
o Drupal
o Power Pivot
o Tableau
o Qlik
