Marketing Manager

Job Title: Marketing Manager (Personal & Business Banking)

Location: Chicago, IL 60606 (Hybrid – 2 days/week onsite)

Duration: 12 months

Contract Type: W2 only

Pay Rate: $67.44/Hour

Role Mandate:

• As a part of the U.S. Personal & Business Banking marketing team, you will be accountable for serving in a consultative role, representing a variety of segments—including our Hispanic/Latino segment, our student segment and our underserved segment—to ensure we’re keeping these key audiences top of mind across our marketing efforts.

Role Responsibilities Include (but are not limited to):

• Cultivate and build relationships with your segment and functional group partners including Deposits marketing, digital marketing, Analytics, field leaders, Legal, Risk and compliance, and other groups as needed, successfully and sustainably grow key U.S. customer segments.
• Become a trusted consultative partner to assigned segment/product partners to help develop customer-centered, insights-driven ideas for how to integrate segments into our larger marketing strategies.
• Understand the current segment, product and marketing goals, plans and budgets and work to find optimized ways to make sustainable progress with each segment, both in the short- and long-term.
• Partner with Segment and Product partners to identify key metrics and optimal reporting structure to clearly identify our business opportunity within each segment, define our goals, and report our success in quantifiable, data-driven ways that ensure our efforts are driving customers, units, balances and revenue growth.
• Track and analyze performance data to measure effectiveness and find opportunities for improvement both for marketing and business alignment.
• Develop and maintain relationships with internal/external partners including creative and media agencies and other suppliers to help guide the creative execution for our targeted audiences.
• Handle project management reporting, and weekly intake and status calls and reports, as needed.
• Design and produce regular and ad-hoc reporting and dashboards for partners and leadership.
• Monitor progress against plans, milestones and baselines and recommend adjustments to our current approach, either in the short-, long-term, or both.
• Help to manage budget for all assigned segments, including monthly and quarterly reporting to track not only spend and accounting, but also ROI.
• Identify emerging issues and trends to inform decision-making (including competitive research on how other financial services and comparable regulated industries are approaching our segments from a product, messaging and tactical standpoint).
• Partner with the Segment, Product, Acquisition, Retention, Consumer Strategy and other business partners, to ensure our targeted segments are represented in our product marketing efforts and plans, aligned to our budget.
• Manage full executional process for creative, sales collateral, customer journeys and field communication.
• Collaborate with product and segment team lead to provide input into the planning and implementation of annual marketing planning and development of segment marketing budgets.
• Partner closely with segment, product and other partners to ensure our offerings and products align to our segments, where it makes sense.

Must-Have Skills:

• 3-5 years of relevant marketing experience, multicultural marketing experience a plus.
• Bachelor’s Degree in marketing, advertising or communications, or related field.
• Experience in segment or multicultural marketing required, preferably in regulated industry.
• Advertising and/or creative agency experience is an asset.
• Financial services marketing and advertising, preferred.
• Bilingual ability in English & Spanish.
• Advanced verbal and written communication skills (in both English and Spanish).
• Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful.
• Exceptional project management skills and attention to detail are required.
• Strong interpersonal skills; team player and the ability to consider different points of view to build partnerships to get things done.
• Collaborative working style to influence meaningful action and change within a large, matrixed organization.
• Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness.

Nice to Have Skills:

• Previous Data Analyst