What are the responsibilities and job description for the B2B Paid Media Performance Marketer Job at Intelliswift Software Inc in San Fran position at Intelliswift Software Inc?
Job Title : B2B Performance Marketer
Location : San Francisco, CA 94107 (Hybrid)
Duration : 8 months
Contract Type : W2 only
Pay Rate : $52.81 / Hour
Duties :
Join our team as a strategic and results-driven marketer specialized in paid search, programmatic display, and social media. You'll play a crucial role in optimizing our paid media strategies across multiple platforms.
This position is vital for driving the success of our business line, managing daily campaign performance, developing innovative strategies, and collaborating with cross-functional teams and stakeholders.
Key Responsibilities :
Strategic Development :
Contribute to the development of comprehensive paid search, programmatic display, and social media strategies.
Identify new opportunities and apply best practices to enhance performance.
Lead international strategies ensuring proper execution aligned with the overall marketing approach.
Provide regular reports on paid search and display performance to track success and guide future strategies.
Continuously innovate by introducing creative ideas, pilot programs, and new tools to improve program effectiveness.
Cross-functional Collaboration :
Assist the Marketing Manager in data analysis and deliver actionable insights for presentations to various business units and marketing teams.
Help in the creation and execution of quarterly media plans and Quarterly Business Reviews (QBRs).
Establish and maintain strong relationships with search engine representatives, utilizing their expertise for performance insights, beta testing, and competitive analysis.
Required Skills :
3-5 years of relevant experience in enterprise-level B2B marketing across multiple platforms, successfully managing global campaigns with measurable outcomes.
Hands-on experience with platforms like DV360, Adobe AdCloud Display, Google Ads, Microsoft / Bing Ads, LinkedIn, and others.
Proficient in web analytics tools and bid optimization platforms, including Adobe Analytics or comparable systems.
Solid understanding of the interplay between search, display, and social channels to optimize marketing tactics.
Results-driven with a continuous improvement mindset and a commitment to testing strategies.
Dedicated to delivering high-quality work that significantly impacts the business.
Able to thrive in fast-paced settings while working independently or within a team.
Fast learner, adaptable to the evolving marketing landscape.
Detail-oriented, analytical, and strong data management skills.
Skilled in explaining technical concepts clearly to non-technical audiences.
Excellent written and verbal communication abilities.
Demonstrated creative thinking, self-direction, and deadline management.
Proficient in Microsoft Office, especially with advanced Excel skills for data analysis and reporting.
Proven experience in creating and executing sophisticated media plans and strategies.
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