What are the responsibilities and job description for the Education Marketing Manager position at Intelliswift Software Inc?
Job Title : Education Marketing Manager
Location : San Jose, CA 95132 (Remote)
Duration : 6 months
Contract Type : W2 only
Pay Rate : $77.93 / Hour
Duties :
We are seeking a dynamic and experienced contractor to step in as a Marketing Manager, Education.
This role is pivotal in driving client’s marketing initiatives within the Education sector, focusing on both direct and indirect channels.
You will be instrumental in executing the tactical aspects of the job, ensuring seamless continuity and performance enhancement of our integrated marketing strategies.
Key Responsibilities :
Channel Collaboration : Partner with channel partners to create and execute to-channel and through-channel marketing programs aimed at increasing client’s presence and driving revenue in the education sector.
Budget Management : Prepare budget proposals, manage vendor payments, and oversee finance processes to ensure smooth financial operations.
Customization & Execution : Tailor central marketing campaigns and messaging for the education market and execute these customizations efficiently.
Engagement & Support : Maintain regular communication and support for priority channel partners and client’s channel account managers.
Communication Delivery : Craft and disseminate communications about client’s education solutions, including newsletters and events.
Cross-Functional Collaboration : Work with cross-functional teams to develop and analyze marketing programs that align with business goals, providing thorough pre and post-analysis and reporting.
Market Analysis : Analyze market trends, competitive landscape, and partner performance to identify growth opportunities and optimize marketing strategies.
Metrics & Reporting : Develop metrics to track and report on the performance of channel marketing initiatives and education revenue share.
Expert Consultation : Serve as a subject matter expert on the Public Sector market, providing insights and recommendations to enhance client’s market position.
Required Skills :
Proven success in education marketing, with experience targeting IT decision-makers preferred.
Strong track record in designing and executing digital marketing programs and events.
Ability to anticipate challenges and present timely, effective solutions.
Proficiency in managing multiple projects and prioritizing impactful work.
Excellent communication and presentation skills.
Curiosity and adaptability to learn and evolve in the role.
Ability to drive ideas and projects across the organization, fostering collaboration and growth.
Preferred Skills :
Familiarity with CRM and PRM tools (e.g., Salesforce, Impartner) and related marketing software (Adobe Creative Suite, Google Workspace).
Understanding of the education technology landscape to develop targeted marketing strategies.
Strong copywriting and design skills for agile execution.
Education : BA / BS degree or equivalent work experience.
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