Demo

Marketing Manager (Personal & Business Banking)

Intelliswift Software Inc
Chicago, IL Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 6/1/2025

Job Details

Job Title: Marketing Manager (Personal & Business Banking)

Duration: 12 Months

Location: Chicago, IL, USA

Pay Range: $67.44 per hour

Intelliswift Software Inc. conceptualizes, builds, and supports the world's most amazing technology products and solutions. Our team of rich experts from diverse backgrounds contributes to making Intelliswift one of the most reliable partners in IT and Talent solutions. We specialize in delivering world-class Digital Product Engineering, Data Management and Analytics, and Staffing Solutions services to Fortune companies, SMBs, ISVs, and fast-growing startups.

Description of responsibilities:

Role Mandate: As a part of the U.S. Personal & Business Banking marketing team, you will be accountable for serving in a consultative role, representing a variety of segments including our Hispanic/Latino segment, our student segment and our underserved segment to ensure we're keeping these key audiences top of mind across our marketing efforts.

Role Responsibilities Include (but are not limited to):
Cultivate and build relationships with your segment and functional group partners including Deposits marketing, digital marketing, Analytics, field leaders, Legal, Risk and compliance, and other groups as needed, successfully and sustainably grow key U.S. customer segments.
Become a trusted consultative partner to assigned segment/product partners to help develop customer-centered, insights-driven ideas for how to integrate segments into our larger marketing strategies.
Understand the current segment, product and marketing goals, plans and budgets and work to find optimized ways to make sustainable progress with each segment, both in the short- and long-term.
Partner with Segment and Product partners to identify key metrics and optimal reporting structure to clearly identify our business opportunity within each segment, define our goals, and report our success in quantifiable, data-driven ways that ensure our efforts are driving customers, units, balances and revenue growth.
Track and analyze performance data to measure effectiveness and find opportunities for improvement both for marketing and business alignment.
Develop and maintain relationships with internal/external partners including creative and media agencies and other suppliers to help guide the creative execution for our targeted audiences.
Handle project management reporting, and weekly intake and status calls and reports, as needed.
Design and produce regular and ad-hoc reporting and dashboards for partners and leadership.
Monitor progress against plans, milestones and baselines and recommend adjustments to our current approach, either in the short-, long-term, or both.
Help to manage budget for all assigned segments, including monthly and quarterly reporting to track not only spend and accounting, but also ROI.
Identify emerging issues and trends to inform decision-making (including competitive research on how other financial services and comparable regulated industries are approaching our segments from a product, messaging and tactical standpoint).
Partner with the Segment, Product, Acquisition, Retention, Consumer Strategy and other business partners, to ensure our targeted segments are represented in our product marketing efforts and plans, aligned to our budget.
Manage full executional process for creative, sales collateral, customer journeys and field communication.
Collaborate with product and segment team lead to provide input into the planning and implementation of annual marketing planning and development of segment marketing budgets.
Partner closely with segment, product and other partners to ensure our offerings and products align to our segments, where it makes sense.

Must-Have Skills:
3-5 years of relevant marketing experience, multicultural marketing experience a plus.
Bachelor's Degree in marketing, advertising or communications, or related field.
Experience in segment or multicultural marketing required, preferably in regulated industry.
Advertising and/or creative agency experience is an asset.
Financial services marketing and advertising, preferred.
Bilingual ability in English & Spanish.
Advanced verbal and written communication skills (in both English and Spanish).
Deadline-driven; possess the ability to be proactive, forward-thinking, and resourceful.
Exceptional project management skills and attention to detail are required.
Strong interpersonal skills; team player and the ability to consider different points of view to build partnerships to get things done.
Collaborative working style to influence meaningful action and change within a large, matrixed
organization.
Results-driven: Adept at gathering and analyzing data to gain insight into what works, and
develop recommendations to optimize marketing effectiveness.
Comfortable working in changing, high growth environments; comfortable with ambiguity and
working in matrixed organizations.

Nice to Have Skills:
Previous Data Analyst/

Interviews:
1st round Reporting Manager
2nd Round Hiring Manager

Intelliswift is committed to fair and equitable compensation practices. The range provided for this position is determined by various factors including, but not limited to, relevant work experience, skills, certifications, and location. Intelliswift offers medical insurance, dental insurance, vision insurance, supplemental life and AD&D insurance, and any other benefits per state law.

Equal Employment Opportunity Statement Intelliswift celebrates a diverse and inclusive workforce. We offer equal employment opportunities to all applicants and employees. All qualified applicants will be considered regardless of race, color, sex, gender identity, gender expressions, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other protected basis under the law.

Americans with Disabilities Act (ADA)

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact Intelliswift Human Resources Department

Other Employment Statements
Intelliswift participates in the E-Verify program.

Learn More For information on Intelliswift Software, Inc., visit our website at .

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Salary : $67

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