What are the responsibilities and job description for the Digital Marketing Analyst position at Intelliswift?
Job ID : 24-05919
Job Title :
Digital Marketing AnalystLocation :
Lehi, UT 84043 (Hybrid)Duration :
12 monthsContract Type :
W2 onlyPay Rate :
35.21 / Hour
Project DetailsThe Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client's account-based initiatives.This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Responsibilities
Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagementsCombine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizationsWork cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively deliveredEstablish targets and benchmarks that articulate the impact of account-based initiatives to revenueCreate new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
Required Skills
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fieldsAbility to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reportsExperience with SQL and Advanced Excel knowledgeOutstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendationsHighly entrepreneurial and able to operate independently with minimal direction3 years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
Salary : $35
