What are the responsibilities and job description for the Campaign Manager position at Intentsify?
About Us
Intentsify's Intent Activation™ software and solutions make intent data more actionable and impactful for B2B marketing teams. Building on Intentsify's proprietary intent data, our Intent Activation™ software layers multiple intent data feeds to verify intent-signal accuracy and highlight accounts showing the strongest buy-cycle activities-as well as the issues they're most concerned with. Our solutions then convert intent insights into actions via demand generation and programmatic advertising campaigns, helping you efficiently scale account-based demand and pipeline velocity.
Description
Intentsify is looking for a Campaign Manager to support our growing customer base. Campaign Managers serve as strategic partners and extensions of the customer team. This position is primarily responsible for the critical task of managing our clients' lead generation campaigns.
Responsibilities
1. Partner closely with Sales & Customer Success to ensure success with campaign executions from post sale through campaign completion.
2. Understand, gather, organize client deliverables for successful and timely campaign setup
3. Use multiple platforms to setup, manage and execute on assigned campaigns including but not limited to : Convertr, Monday.com and Salesforce.
4. Owns all facets of campaign execution - including operational support, creative review, media partner tracking, lead pacing and delivery, reporting, and overall campaign management be accountable for these actions.
5. Leverage data and insights platforms to provide insight to Sales and Customer Success on campaign planning and optimizations.
6. Create and deliver regular reports for each customer to demonstrate the value they are receiving from Intentsify.
7. Lead management, reconciliations, and returns.Advocate for your campaigns internally and externally for success.
8. Responsible for accurate data in all platforms, including campaign setup, management and revenue recognition.
9. Ad-hoc projects, responsibilities as needed by the business requirements.
10. Bring a positive, collaborative, team-oriented attitude to the team and your customers.
Qualifications
- 2-4 years of lead generation experience in content syndication, specifically Customer Success.
- 5-7 years of relevant experience including Account Management
- Excellent verbal and written communication skills
- Strong organizational skills required, including email management
Benefits