What are the responsibilities and job description for the Google Ads Specialist position at Interaction Advertising?
We are seeking a Digital Marketing Specialist to manage and optimize online advertising efforts, primarily through Google Ads and other digital platforms. This role requires experience in paid search, display, video advertising, and automotive inventory ads.
Key Responsibilities:
- Google Ads Management
- Create, optimize, and manage Google Search, Display, Video, and Performance Max campaigns
- Set and monitor budgets to maximize ad performance
- Automotive Ad Management
- Manage Vehicle Listing Ads (VLA) via Tap Classifieds
- Assist with display ad designs
- Manage YouTube video ads, including skippable and non-skippable ads
- Generate detailed monthly marketing reports using Whatagraph
- Optimize conversion rates through A/B testing and other conversion optimization techniques.
- Collaborate with affiliate marketing partners to expand reach and drive traffic.
- Stay updated on industry trends, tools, and technologies to continuously improve marketing efforts.
- Third-Party Vendor Management
- Google My Business (GMB) Management
Qualifications:
- Experience with Google Ads and digital marketing campaigns
- Familiarity with automotive advertising platforms is a plus
- Ability to create and analyze reports to improve marketing performance
- Strong organizational skills and attention to detail
- Experience with Canva, YouTube Ads, Facebook Automotive Ads, and Google My Business is a plus
Competitive pay based on experienceOn-site position in Norman, OK
To apply, please submit your resume and relevant experience.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- Norman, OK 73069 (Required)
Work Location: In person
Salary : $45,000 - $65,000
