What are the responsibilities and job description for the Sr. Director, Marketing position at Intercare Home Page?
Description & Requirements
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Description
Position Summary
The Sr. Director of Marketing is responsible for developing and executing Intercare Therapy's comprehensive marketing strategy, with a focus on elevating the brand, driving client acquisition, and fostering strong community relationships. This role will lead the company's brand refresh initiative, working closely with a brand agency to modernize our visual identity and messaging while maintaining our commitment to clinical excellence.
The Director of Marketing will also manage the Field Marketing Sr. Manager, who is responsible for community outreach, client referrals, and local marketing programs. This position reports to the Senior Vice President, People Operations and Strategic Growth and has significant influence on the strategic direction of the organization.
Salary Range
$130,000 - $145,000, plus bonus and benefits
Company Overview
Intercare Therapy, Inc. (ICT) provides evidence-based behavior therapy services that support individuals with autism and related disorders and their families. Our mission is to optimize the independence and quality of life of our clients and their families. We are committed to excellence in clinical practice, outstanding customer service, and being the employer of choice for top behavior analysts.
Key Responsibilities
- Brand Identity Development
- Serve as the key liaison between Intercare Therapy and the brand agency managing the comprehensive brand refresh project
- Provide strategic guidance and input on all aspects of the brand refresh, including visual identity updates, messaging, and brand guidelines
- Ensure brand consistency across all marketing materials, digital platforms, and customer touchpoints
- Develop and implement processes to maintain brand integrity and adherence to guidelines
- Digital Marketing Strategy
- Lead the redesign and ongoing optimization of the Intercare Therapy website, incorporating best practices for user experience and conversion
- Develop and execute a content marketing strategy, including the creation of educational articles, guides, and resources
- Oversee email and SMS based marketing campaigns to engage prospective and current clients with informative and compelling content
- Manage social media channels, including paid advertising on platforms like Facebook, Instagram, and LinkedIn
- Community Outreach and Partnerships
- Oversee the Field Marketing Manager's efforts to cultivate referral relationships with pediatricians, developmental specialists, and other healthcare providers
- Support the establishment of collaborative partnerships with local schools and special education programs
- Provide guidance on the organization of community events, workshops, and sponsorships to raise awareness of Intercare Therapy's services
- Foster a positive reputation and encourage client testimonials and online reviews
- Sales Strategy and Client Acquisition
- Develop and implement a data-driven sales strategy to drive new client acquisition, in collaboration with the Field Marketing Manager
- Support in the strategic marketing of future diagnostic services to build pipeline of potential clients for Behavioral Health services
- Leverage case studies and client data to demonstrate the efficacy of Intercare Therapy's services
- Analytics and Performance Tracking
- Establish key performance indicators (KPIs) to measure the success of marketing initiatives
- Build out of Salesforce based customer relationship management (CRM) system workflows and best practices to track leads, referrals, and client interactions
- Analyze marketing data and generate reports to inform strategy and optimize campaigns
- Team Management
- Provide leadership and strategic direction to the Field Marketing Manager
- Set goals, monitor performance, and support professional development for the marketing team
- Foster a collaborative, data-driven, and goal-oriented culture within the marketing function
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 7 years of experience in marketing, with a strong background in digital marketing and brand management
- Demonstrated success in developing and executing comprehensive marketing strategies
- Proven track record of leading brand refresh or rebranding initiatives
- Excellent project management and collaboration skills
- Proficiency in data analysis and performance reporting
- Experience managing and mentoring a marketing team
- Familiarity with the healthcare or behavioral health services industry is preferred
Key Skills and Competencies
- Strategic thinking and the ability to translate business objectives into effective marketing plans
- Creative problem-solving and a data-driven, analytical approach to decision-making
- Strong written and verbal communication skills, with the ability to present complex information to diverse stakeholders
- Adaptability and the ability to thrive in a fast-paced, continuously evolving environment
- Effective leadership and team management skills
- Passion for the Intercare Therapy mission and a commitment to excellence in client service
Next Steps
To apply for this position, please submit your resume and a cover letter outlining your relevant experience and interest in the role.
Salary : $130,000 - $145,000
