What are the responsibilities and job description for the VP Commercial position at InterContinental Hotels Group?
Lead sales and on property marketing strategies and activates the IHG enterprise ‘system’ across the portfolio of 200 hotels including key owned and managed assets to drive and deliver top-line revenues of >$1bn annually. Sets direction to achieve near-term business performance whilst planning and aligning organizational resources to build long-term success and support the Strategy. Leads innovation across the commercial matrix in the areas of talent development, on-property sales & marketing processes and systems. Localizes global sales & revenue-management models for the market.
Your day to day
- Leads near-term sales and marketing revenue generation, setting annual objectives and strategic plans for key CTP hotels.
- Optimizes market performance monthly, ensuring sales and marketing activities drive revenues and meet budgeted targets of ~$50m.
- Acts as key liaison for stakeholders on trading and business performance, reporting on ROI and representing IHG in meetings.
- Oversees discretionary tactical activity, enhancing returns and ensuring stakeholder engagement in system fund spending.
- Directs Sub-Regional/On-Property Sales & Marketing for ~200 properties.
- Develops talent attraction and succession strategies to recruit 15,000 new S&M employees over three years.
- Sets Regional Sales & Revenue Management agenda, influencing global activities to meet market needs and adapting to emerging trends.
What we need from you
- Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience.
- 12 years’ experience in Sales and Marketing within a branded service or retail industry including experience dealing with heavy weight customers, balancing company and customer requirements and demonstrating delivery of commercial results. Knowledge of the hospitality or travel industry desirable.
- Strategic planning capability, having had accountability for drawing up multi-year strategic plans and bringing them into action.
- Strong commercial acumen with proven success in sales & marketing activity returns. Exposure to integrated channel activity & optimization.
- Leadership of marketing and sales team on a national scale that encompasses broad experience and knowledge in all the disciplines of:
- On-property and Above-property and Intermediary sales & marketing; experience of multi-property S&M management and TPI Management; cross functional work with integrated sales and marketing
- Revenue Management practices, tools, systems & processes
- Creating and delivering integrated through-the-line campaign activity
- Performance driven marketing: analysis, appropriate action, metrics & reporting and use of market research & insight and understanding of loyalty, digital marketing & channel management.
- Financial & budgetary management and agency management
Location – Atlanta, GA; Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $147,000 to $314,000. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
Salary : $147,000 - $314,000
