What are the responsibilities and job description for the Freelance Broadcast Media Specialist position at Interdependence Public Relations?
Who we are
Interdependence is the most effective, innovative and optimized public relations, communication and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named a "Top PR Agency to Look Out For in 2022" by the International Business Times.
At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.
Job Title: Broadcast Specialist
Position Overview: As a Broadcast Specialist within Interdependence Public Relations, you will play a pivotal role in managing and optimizing our clients' presence across broadcast media channels. You will leverage your expertise in media relations, storytelling, and communication to ensure our clients receive maximum exposure and engagement through television, radio, podcasts, and other broadcast mediums.
Key Responsibilities:
Content Development: Collaborate with clients and internal teams to develop engaging broadcast-friendly content, such as soundbites, interviews, and audio-visual materials.
Media Monitoring: Monitor broadcast media coverage to track client mentions, industry trends, and competitor activity, providing timely insights and recommendations.
Crisis Management: Act as a point of contact for broadcast media inquiries during crisis situations, providing strategic guidance and managing messaging to protect our clients' reputations.
Campaign Execution: Execute integrated broadcast strategies aligned with broader PR campaigns, ensuring consistency in messaging and brand representation across all channels.
Performance Analysis: Analyze broadcast coverage metrics and audience engagement data to measure the effectiveness of PR initiatives and identify opportunities for improvement.
Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in broadcast media and public relations, sharing insights and recommendations with internal teams and clients.
Qualifications:
Bachelor's degree in Communications, Journalism, Public Relations, or related field.
10 years of experience in broadcast media relations, preferably within a PR agency or media organization.
Proven track record of securing high-profile broadcast placements and building relationships with media contacts.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives for broadcast audiences.
Strong project management abilities, with the capacity to juggle multiple priorities and deadlines in a fast-paced environment.
Proficiency in media monitoring and analytics tools, such as Cision, Meltwater, or similar platforms.
Interdependence is the most effective, innovative and optimized public relations, communication and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named a "Top PR Agency to Look Out For in 2022" by the International Business Times.
At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.
Job Title: Broadcast Specialist
Position Overview: As a Broadcast Specialist within Interdependence Public Relations, you will play a pivotal role in managing and optimizing our clients' presence across broadcast media channels. You will leverage your expertise in media relations, storytelling, and communication to ensure our clients receive maximum exposure and engagement through television, radio, podcasts, and other broadcast mediums.
Key Responsibilities:
- Media Relations: Develop and nurture relationships with key contacts in broadcast media outlets, including producers, reporters, and editors, to secure coverage opportunities for our clients.
Content Development: Collaborate with clients and internal teams to develop engaging broadcast-friendly content, such as soundbites, interviews, and audio-visual materials.
Media Monitoring: Monitor broadcast media coverage to track client mentions, industry trends, and competitor activity, providing timely insights and recommendations.
Crisis Management: Act as a point of contact for broadcast media inquiries during crisis situations, providing strategic guidance and managing messaging to protect our clients' reputations.
Campaign Execution: Execute integrated broadcast strategies aligned with broader PR campaigns, ensuring consistency in messaging and brand representation across all channels.
Performance Analysis: Analyze broadcast coverage metrics and audience engagement data to measure the effectiveness of PR initiatives and identify opportunities for improvement.
Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in broadcast media and public relations, sharing insights and recommendations with internal teams and clients.
Qualifications:
Bachelor's degree in Communications, Journalism, Public Relations, or related field.
10 years of experience in broadcast media relations, preferably within a PR agency or media organization.
Proven track record of securing high-profile broadcast placements and building relationships with media contacts.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives for broadcast audiences.
Strong project management abilities, with the capacity to juggle multiple priorities and deadlines in a fast-paced environment.
Proficiency in media monitoring and analytics tools, such as Cision, Meltwater, or similar platforms.
