Marketing & Communications Manager

Job Description

Job Description

CORE RESPONSIBILITIES :

• Collaborate with the CHRO to develop and implement a comprehensive marketing and communications strategy that aligns with the organization’s vision, values, and strategic objectives.
• Review and assess current marketing and communications efforts, identifying opportunities for improvement and innovation.
• Lead the execution of marketing and communications plans across multiple channels, including digital, print, and internal communications platforms.
• Oversee the development and maintenance of the organization’s brand identity, ensuring consistency across all communications and marketing materials.
• Monitor and manage the organization’s public image and reputation,
• Cultivate and respond to media inquiries as needed, ensuring accurate, positive coverage in the community.
• Work with the leadership team to ensure clear, consistent, and transparent communication with employees at all levels of the organization.
• Assist CEO with internal & external communications, recognitions, and executive branding
• Develop and deliver internal communications that support employee engagement, organizational culture, and alignment with strategic goals.
• Partner with departments to communicate key initiatives and updates in a timely and effective manner.
• Develop external communication strategies to increase organizational visibility and strengthen relationships with stakeholders, including patients, the community, media, and other healthcare professionals.
• Oversee the creation of press releases, newsletters, social media posts, and other content for external audiences.
• Manage the organization's presence on social media platforms, ensuring consistent messaging and engagement.
• Lead the creation and implementation of digital marketing campaigns, in collaboration with the Digital Media Specialist.
• Oversee the production of digital content, including website content, blogs, videos, and social media posts.
• Analyze digital marketing metrics and use insights to refine strategies and improve engagement.
• Supervise and mentor the Digital Media Specialist, providing guidance and support in their professional development.
• Work closely with cross-functional teams, including HR, IT, and Clinical Operations, to align communication strategies with organizational goals and enhance collaborative efforts.
• Facilitate team meetings and cross-departmental collaboration to ensure messaging is consistent and effective.
• Manage the marketing and communications budget, ensuring efficient allocation of resources.
• Track and report on key performance indicators (KPIs) for marketing and communication activities, providing regular updates to the CHRO and other key stakeholders.
• Assist the CHRO and CCLO (Chief Compliance & Legal Officer) in the development of crisis communication plans and provide support during organizational crises.
• Ensure timely, accurate communication during emergencies, internal changes, or other critical events to mitigate risks to the organization’s reputation.

MISSION AND VALUES :

KNOWLEDGE, SKILLS, AND ABILITIES :

Bachelor’s Degree in Marketing, Communications, Public Relations, or related field

At least 5-10 years of experience in marketing, communications, or public relations, preferably within a healthcare setting.

InterMed is an equal opportunity workplace and prohibits discrimination or harassment of any kind. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity and / or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.