Director of Sales and Marketing - Full Time

Overview

Join our Sales and Marketing team at the Grand Canyon Railway and Hotel!

Job Summary:

This position is responsible for driving revenue growth, brand awareness, and market positioning for Xanterra’s Grand Canyon business units, including Grand Canyon Railway & Hotel, Grand Canyon South Rim Lodges, and The Grand Hotel. You will be responsible for creating proactive sales and marketing programs to meet or exceed budgeted revenues, this role also represents the company within industry, community, and regional networks. With a focus on strategic thinking, leadership, and tactical execution, the position requires a blend of expertise and collaboration to foster a productive work environment. Based full-time at the Grand Canyon Railway property in Williams, Arizona.

The Details:

Position Type: Full-Time, Year-Round

Salary: Depending on experience

Locations and schedule: This role is required to be based at the Williams Arizona, Grand Canyon Railway location, in-person five days per week.

WhySales and Marketing?

Are you ready to lead and drive success at a our Northern Arizona properties? As our Director of Sales and Marketing, you’ll play a pivotal role in shaping our brand’s future, driving growth, and leading a talented team. This is an exciting opportunity to make a lasting impact by crafting innovative strategies, expanding our reach, and delivering exceptional results. If you’re a visionary leader with a passion for excellence and a love for the out doors, this job is for you! 

• Generous benefits program including medical, dental, and vision coverage, paid time off, and more!
• A fast-paced, exciting work environment with plenty of upward mobility and growth opportunities!

Other Benefits and Perks:

• Free train tickets!
• Free entry to Bearizona!
• Exclusive retail and dining discounts at GCR and other Xanterra properties!
• The adventure of a lifetime!

Responsibilities

• Fully understand and support Xanterra’s Mission Statement, cultural pillar, Community Commitment and Core Value
• Administers sales, advertising, public relations, and promotions functions for the business units.
• Establishes the annual sales and marketing plans consisting of sales goals, marketing strategies and budgets for each business unit.
• Leads the sales team by developing go-to market strategies to optimize revenue production from travel agencies, group, meetings, events, SMERF, and wholesale/FIT segments.
• Set goals and incentive plans by market segment and establish sales territories.
• Drives growth actively across all sales channels and directly manages the sales team.
• Directly manages the VIP Sales & Community Relations Manager in a collaborative and supportive manner to maximize the application of their expertise and enhance productivity.
• Works to develop and nurture local news outlet connections for grassroots exposure for the Grand Canyon Railway, Polar Express and the Grand Canyon region.
• Oversees organic social media for the regional brands.
• Manages outreach with Arizona Office of Tourism, the local chambers of commerce and regional tourism advisory boards in Flagstaff, Williams and the surrounding area.
• Designs, executes, and evaluates marketing programs and campaigns, incorporating a use of digital, online, print, public relations and other best practices, metrics and tools. Collaborate with agency partners, corporate marketing and revenue management teams to execute respective campaigns by business unit.
• Works with corporate marketing to collaborate on the business unit websites and digital marketing to drive revenue for lodging, retail, food and beverage and tours.
• Administers all collateral material production and fulfillment programs for the region.
• Develops and implements in-house market research as well as analysis of market trends from outside sources.
• Works toward the development of alternative markets to help improve shoulder periods for the respective business units.
• Works with department directors to develop creative strategies for increasing under-utilized operations.
• Represents company at local, state, regional and national industry conferences and conventions.
• Cultivates and maintains an excellent client relationship with the National Park Service public affairs office.
• Collaborates with sister brands within the corporate portfolio to identify revenue and or cost saving synergies.
• Oversees crisis and public relations management by developing and implementing strategies to address and mitigate potential reputational risks.
• Responds promptly to media inquiries, coordinates all travel-related media contacts and site visits for the region.
• Other duties as assigned.

Qualifications

• Thorough understanding and knowledge of sales, marketing, and public relations in the hospitality industry.
• A bachelor’s degree and a minimum of ten (10) years’ sales, marketing, PR and/or related experience are required.
• Previous experience in a national park concessions environment preferred.
• Excellent presentation, written and communication skills.
• Experience working with the Arizona office of Tourism and state and regional DMO’s.
• Proven management skills in leading a team of sales and marketing professionals.

Physical Requirements include:

While performing the duties of this job, the employee is:

· Constantly sitting, using eye/hand coordination, handling, and using wrist motion at a computer station in a higher altitude environment.

· Occasionally handle, reach outward, reach above shoulder, squat or kneel, lift/carry and push or pull up to 30-15lbs.

· Will be required to walk, and stand long periods of time as necessary, and occasionally walk-up flights of stairs.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.