What are the responsibilities and job description for the Manager, Digital Operations position at International Franchise Association?

Overview :

We are seeking a Manager, Digital Operations to oversee the publishing, optimization, and management of our content for an industry association website that is focused on news, education, and member services. This individual will be responsible for publishing regular content, managing website performance, analyzing site traffic, and providing insights for continuous improvements. The ideal candidate will have expertise in content management, SEO, and web analytics, as well as hands-on experience with various tools and platforms. This role will also manage the email marketing automation and configuration. This role is ideal for someone who is both creative and analytical, and who thrives in a fast-paced environment that requires attention to detail and collaboration.

Note : This position is based in Washington, DC where we have a hybrid work environment (two days per week in the office).

Key Responsibilities :

Set up, optimize, and publish content on WordPress CMS in alignment with content calendar.
Collaborate using project management tools like Monday.com to track content production, approvals, and deadlines.
Implement and track website performance metrics using Google Analytics, generating reports on KPIs like traffic, conversions, bounce rates, and more.
Create dashboards with real-time performance reports for stakeholders; provide monthly status reports offering data-driven recommendations.
Optimize and test website elements for improving user experience and site speed.
Support the marketing department with email marketing automation on the Constant Contact & SharpSpring CRM platform
Ensure content is optimized for SEO and user engagement using SEMRush or similar SEO tools.
Work closely with marketing, communications, and design teams to ensure consistency in content and branding.
Perform regular testing to ensure proper functionality, usability, and mobile optimization of the website.
Work with IT and other departments to ensure security, compliance, and performance requirements are met.

Required Qualifications :

Proven experience in digital content management and SEO, with hands-on experience in WordPress.

Proficiency in using tools such as Monday.com, Office 365, Google Analytics, and SEMRush (or equivalent SEO tools).

Solid understanding of SEO best practices, Google Search Console, and tracking metrics.

Experience with email marketing automation tools like Constant Contact, Hubspot, Marketo, etc to deliver drip and nurture campaigns

Ability to generate detailed reports on website performance and provide actionable insights.

Excellent organizational and communication skills.

Knowledge of basic HTML, CSS, and content testing tools (e.g., Google Optimize) is a plus.

Preferred Qualifications :

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

3-5 Years of experience in a related field.

Experience with industry association content management is a plus.

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