What are the responsibilities and job description for the Brand Specialist position at International Gourmet Foods Inc?
OVERVIEW
IGF Mission To deliver quality service and cultivate community around the table.
BRAND SPECIALIST DESCRIPTION
The Brand Specialist raises IGF brand awareness through events, promotions, social media, and other marketing channels. The Specialist develops branding guidelines and enforces the proper use of IGF’s logo, templates, and other branded materials; creates written and visual content for points of sale (POS), social media, and the website; and interacts with customers to ensure continuous improvement.
JOB RESPONSIBILITIES
The Brand Specialist does the following.
1. Creates visually appealing designs for internal and external IGF-branded material
2. Develops and maintains guidelines to ensure brand consistency; regularly verifies colleagues’ compliance with those guidelines
3. Assists with developing branding and narrative for product launches
4. Raises brand awareness through events, promotions, social media, and other outreach
5. Designs and writes engaging content for a variety of mediums, including IGF’s website, social media, training manuals, and internal memos and newsletters
6. Maintains IGF’s social media and website presence: copy edits, updates images, performs site maintenance, and tracks traffic
7. Interacts with customers, vendors, and employees to gather feedback to ensure continuous improvement
8. Works with external vendors to produce apparel, marketing items, and print material
9. Contributes to the team by performing other work as necessary
QUALIFICATIONS
∙ Minimum two years of experience in branding, graphic design, internal communication, or a similar role
∙ Proficiency in graphic design software, e.g., Adobe Creative Suite
∙ Strong understanding of branding principles and best practices
∙ Experience designing for various mediums including print and web (website and social media platforms)
∙ Proficiency in the Microsoft Office Suite, especially Excel, Outlook, PowerPoint, SharePoint, Teams, and Word
∙ Exceptional writing and communication skills with an ability to craft compelling narratives
∙ Content creation experience in various multimedia channels
∙ Bachelor’s degree in communications, marketing, graphic design, or a related field (preferred)
PERSONAL ATTRIBUTES
∙ Sense of urgency: an ability to work quickly and accurately handling multiple projects and deadlines
∙ Creative and persistent problem solver: has a problem-solving mindset with good project and time management skills; solution-oriented
∙ Detail-oriented: has a keen eye for details without losing sight of the big picture
∙ Integrity: honest, discreet, and trustworthy; does what is right and necessary
∙ Humility: demonstrates humility and flexibility; recognizes achievements of others
∙ Curiosity and growth mindset: willingness to learn and grow
∙ Efficient and organized: able to produce significant output with minimal wasted effort
