What are the responsibilities and job description for the Marketing Specialist position at International Process Plants?
Position Summary :
International Process Plants (IPP), the world’s leading source of quality, used industrial process plants, process systems, and process equipment with company-owned offices in 14 countries to meet the needs of over 160,000 customers globally, is looking for an energetic and intuitive Marketing Specialist with exceptional tactical and communication skills, proven ability to identify marketing opportunities, and deliver effective strategies to generate results.
Purpose :
The goal of this position is to deliver effective marketing programs that drive revenue growth and elevate the brand.
This person will :
Establish effective working relationships with sales and inventory to ensure that IPP’s products and services are implemented through sales enablement and marketing demand generation programs.
Develop and deliver appropriate sales enablement tools.
Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites.
Responsibilities :
Create content for marketing collateral, email campaigns, website / blog / social media, and other initiatives
Articulate product and service offerings, key benefits, and messages for use by sales and marketing
Work with Sales and Inventory to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
Create compelling marketing campaigns to produce results (leads)
Drive campaign management and measure effectiveness for client acquisition programs across multiple channels
Help on press releases, contributed articles, presentations, events, and conferences
Internal reporting and other duties as assigned Lead Generation & Sales Enablement
Create effective, compelling positioning, messaging, and sales tools that are understood and used
Stay abreast of market trends to drive topics for client webinar and whitepaper strategies
Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
Requirements :
3 - 5 years of professional marketing (planning, writing, branding) experience desired
Adept in online and traditional marketing, and skilled in visual communications.
Experience with SEM / SEO strategy development, brand awareness and drip marketing initiatives
Experienced with hubspot.com or similar CRM, expert-level proficiency with Microsoft Word, PowerPoint, and Excel
The ability to speak to how the above channels work together is especially important
Creative thinker, excellent listener, and effective communicator
Ability to communicate with all levels of an organization comfortably
Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
Bachelor’s degree or equivalent professional experience
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