What are the responsibilities and job description for the Strategic Marketing Lead position at International Process Plants?
Marketing Specialist Job Description
About Us:
International Process Plants (IPP) is a leading global provider of quality industrial process plants, systems, and equipment. With offices in 14 countries, we cater to over 160,000 customers worldwide.
Job Summary:
We seek a skilled Marketing Specialist to drive revenue growth and elevate our brand through effective marketing programs. The successful candidate will establish strong relationships with sales and inventory teams to implement sales enablement and marketing demand generation strategies.
Key Responsibilities:
Requirements:
- 3-5 years of professional marketing experience, preferably in planning, writing, and branding
- Adept in online and traditional marketing, with expertise in visual communications
- Experience with SEM/SEO strategy development, brand awareness, and drip marketing initiatives
- Familiarity with CRM tools like Hubspot.com or similar software, expert-level proficiency in Microsoft Office
- Strong communication skills, with the ability to convey complex ideas effectively
- Bachelor's degree or equivalent professional experience
