What are the responsibilities and job description for the Director, Integrated Marketing and Fundraising position at International Rescue Committee?

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

This position is currently only open to IRC employees.

The IRC's External Relations team comprises colleagues and teams delivering marketing, fundraising, brand stewardship and communications to support this work. As part of External Relations, the Mass Markets USA (MMUSA) program is responsible for raising $70 million in unrestricted revenue annually in the U.S. market and plays a meaningful strategic role in the creation of the IRC's brand, awareness, and support for its advocacy goals.

Job Overview :

The Director, Integrated Fundraising and Marketing, leads, executes, and oversees major unrestricted fundraising campaigns designed to acquire, retain, and steward mass market donors. This position integrates audiences and channels to deliver campaigns designed to raise in excess of $70 million in unrestricted revenue for the organization annually. This role also manages two key audiences - donor-advocates and RAI donors - and is responsible for email strategy and retention-focused supporter journeys across all mass market audiences. The position reports to the Senior Director, USA Mass Market Revenue, and plays a key role on the MMUSA Leadership Team, comprised of all director-level leaders.

Key Responsibilities

Team Leadership :

Lead and inspire a team of fundraisers by cultivating a collaborative, results-oriented culture that empowers each member to reach their full potential, with a strong emphasis on innovation, equity, and inclusion.
Operationalize fundraising objectives and provide mentorship to support the professional growth and success of direct reports.
Serve on the MMUSA Leadership Team and guide decision-making designed to boost MMUSA team performance and meet revenue goals.

Departmental Strategy and Planning :

Lead the development of campaigns across high value MMUSA donor audiences (mid-level donors, bridge donors, sustainers, and planned giving prospects), standard audiences, and acquisition, to meet an annual revenue budget in excess of $70 million.

Implement a unified campaign and content strategy across audiences and teams to maximize fundraising outcomes and donor retention.

Partner with channel leads and audience leads to manage campaigns across audiences and channels, to include integrated campaign planning, creative development, creative procurement, and related tasks.

Lead MMUSA emergency fundraising during major crisis moments and serve as External Relations Emergency Action Group lead for MMUSA, ensuring the success of emergency fundraising efforts while adhering to organizational fundraising guidelines and ethics.

Lead supporter journey strategy to create a best-in-class donor experience, all to inspire more giving.

Audience Strategy :

Lead the organization's digital advocacy strategy, in partnership with Advocacy and Influence, using these campaigns to strengthen supporter engagement, raise awareness, and transform advocates into donors.

Lead the mass marketing program as part of External Relations' $3 million annual budget by partnering closely with IRC's network of 29 U.S. offices to engage and retain locally acquired donors.

Strategically connect the IRC's domestic and international programs to inspire meaningful contributions that advance the IRC's U.S. and global mission.

Content and Creative

Partner with creative / brand and communications teams to develop compelling creative that not only highlights the dignity and resilience of IRC clients, but also inspires donors to give.

Partner with the analytics team to evaluate content and campaign performance and to ensure reports and dashboards reflect the nuances, goals, and complexities of campaigns.

Ensure external partners are integrated into campaign strategies and that their contributions enhance the overall effectiveness and cohesion of fundraising efforts.

Drive innovation within the team, especially related to content and campaigns, exploring areas such as AI and new and emerging channels and technologies.

Be an IRC brand ambassador, ensuring MMUSA audience and channel copy is on-brand, effective, and highlights the dignity and resilience of the people we serve.

Compliance and Ethics :

Ensure compliance with all relevant regulations and ethical standards governing fundraising activities.

Mitigate reputational, brand, and legal risks to protect and uphold the IRC's integrity and mission.

Uphold the highest level of integrity and transparency in all interactions with donors and stakeholders, fostering the "IRC Way" in all interactions.

Job Requirements

Education :

Bachelor's Degree required (fundraising, marketing, communications, or liberal arts background preferred)

Work Experience :

At least 12 years of nonprofit mass marketing fundraising experience in progressively more advanced roles, including at least seven years' experience in a role related to developing marketing content or fundraising campaigns

Demonstrated experience in leading teams and agencies in the effective delivery of marketing campaigns

At least five years of experience managing staff, with a focus on team building and talent development

Demonstrated Skills and Competencies :

Experience leading and encouraging teams to execute fundraising campaigns and exceed ambitious fundraising targets

Experience in crafting vision, strategy, and plans in partnership with leadership, colleagues, and external partners

Experience working successfully in an environment that can be fast paced, especially during period of the time when the organization is responding to fast-moving humanitarian crises

Creative problem-solving skills and ability to navigate complexity, ambiguity and sensitive topics to get to the heart of and cultivate moving and conversion-inspiring stories

Outstanding writing skills and proven ability to produce content that sways hearts and minds and encourages people to support IRC's work

Ability to craft materials and content that focus on cultivation and retention, demonstrating the impact of a donor's generosity

Demonstrated CRM experience; Salesforce experience preferred

Extensive knowledge of key mass marketing tools and programs including email marketing, SMS, direct mail, face-to-face and digital advertising

A passion for marketing, as well as IRC's cause, and seeks to help transform the lives of people affected by humanitarian crises

Compensation :

Posted pay ranges apply to US-based candidates. Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.

US Benefits :

We offer a comprehensive and highly competitive set of benefits. In the US, these include : 10 sick days, 10 US holidays, 20-25 paid time off days depending on role and tenure, medical insurance starting at $143 per month, dental starting at $6.50 per month, and vision starting at $5 per month, FSA for healthcare and commuter costs, a 403b retirement savings plans with immediately vested matching, disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.

LI-DNI

Standard of Professional Conduct : The IRC and the IRC workers must adhere to the values and principles outlined in the IRC Way - our Code of Conduct. These are Integrity, Service, Accountability, and Equality.

Commitment to Gender, Equality, Diversity, and Inclusion : The IRC is committed to creating a diverse, inclusive, respectful, and safe work environment where all persons are treated fairly, with dignity and respect. The IRC expressly prohibits and will not tolerate discrimination, harassment, retaliation, or bullying of the IRC persons in any work setting. We aim to increase the representation of women, people that are from country and communities we serve, and people who identify as races and ethnicities that are under-represented in global power structures.

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