Affiliate Marketing Manager

Internet Brands is seeking an experienced Affiliate Manager / Performance Marketing professional to drive and grow marketing partnerships within its Legal division.

 

This high-impact role will focus on building relationships with e-commerce and lead generation affiliates, DIY product traffic partners, and data lead buyers. As part of the marketing team, you will be responsible for developing strategies to connect with consumers who have specific legal needs and fostering new affiliate relationships to drive e-commerce sales and inbound leads. You will also identify new monetization opportunities for data leads, ensuring day-to-day management of partnerships, including campaign onboarding, optimization, quality control, and analysis.

 

The ideal candidate excels in new business development, account growth, and technical operations while being revenue-driven and highly data-focused. This role will work closely with product teams to enhance the product, workflow, and operations of the marketing channel in a dynamic, fast-paced environment.

 

Key Responsibilities:
- Manage Publisher Platforms: CJ and Awin platform knowledge, and manage e-commerce affiliate campaigns.  
- Develop Partnerships: Identify, pitch, and close new publisher partners, lead generation affiliates, and data buyers for Nolo leads.
- Lifecycle Management: Own the full partner lifecycle, including engagement, contracting, integrations, day-to-day management, optimization, and billing.
- Growth Strategy: Create strategic account plans that drive growth within existing partnerships.
- Market Expertise: Become a subject matter expert in legal marketing and provide valuable market feedback to the internal team.
- Cross-Functional Collaboration: Work with Product and Technical teams to enhance product offerings, operational efficiency, and lead platform functionality.
- Data-Driven Insights: Provide actionable performance feedback and insights to internal and external stakeholders.
- Revenue Goals: Drive revenue and meet assigned volume and revenue targets.
- Problem-Solving: Demonstrate a willingness to dig in and proactively find solutions to challenges.

 

Qualifications:
- Experience: 5-7 years in affiliate marketing, partner management, or a similar role.
- Knowledge: Strong understanding of e-commerce publisher relationships, performance marketing, lead generation, and online marketing.
- Platform Knowledge: Experience with CJ, Shopify, and Google Analytics.
- Negotiation Skills: Experience negotiating Master Service Agreements (MSA).
- Self-Starter: Highly motivated, dynamic, and excellent at problem-solving.
- Communication: Strong communication skills with the ability to collaborate across teams.
- Technical Aptitude: Experience with API-based platforms, lead generation platforms, and/or call platforms is a plus.
- Organization: Highly organized, detail-oriented, and with excellent follow-through.
- Data-Driven: Comfortable analyzing data in Excel and providing insights based on performance metrics.
- Industry Knowledge: Experience in the legal marketing space is a plus, but not required.

 

In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
 
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a starting rate of $68K and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
 
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth.  Internet Brands is a portfolio company of KKR and Warburg Pincus.
 
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
 
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra