What are the responsibilities and job description for the Marketing Content Manager position at Internet Brands?
Description
Marketing Content Manager
Martindale-Avvo is seeking a creative and detail-oriented Marketing Content Manager to join our marketing team. This role focuses on supporting marketing campaigns through compelling copy and content tailored to our target audience and aligned with campaign objectives. The ideal candidate will have a strong background in content creation, website optimization, and data-driven strategies that enhance campaign performance. If you excel at crafting engaging content and improving conversions, while working collaboratively within a dynamic team, we’d love to hear from you!
Key Responsibilities:
Content Development for Campaigns
Write, edit, and polish content for emails, landing pages, social media, and blogs to align with campaign goals.
Collaborate with the marketing manager to create content that speaks directly to our target audience.
Make sure all content reflects Martindale-Avvo’s voice and style.
Optimize Website and Increase Conversions
Improve landing pages, forms, and calls-to-action to drive leads and boost campaign results.
Test ideas through A/B and multivariate experiments to find what works best.
Review website content regularly to ensure it fits with our marketing strategies.
Plan and Strategize Content
Research our audience to create messages that truly resonate.
Work with the team to align content plans with broader campaign goals.
Keep a content calendar organized and on track so everything gets delivered on time.
Track and Improve Performance
Use analytics tools to measure how content performs and find ways to make it even better.
Share ideas based on data to enhance future content and engagement.
Team Collaboration
Partner with the marketing manager, sales, and design teams to make sure our messaging fits together seamlessly.
Bring fresh ideas and creative suggestions to improve campaigns.
Skills and Qualifications:
Experience
At least 3 years in content marketing, digital marketing, or a similar role.
Technical Skills:
Proficiency in content management systems (CMS) such as WordPress.
Familiarity with A/B testing tools and conversion optimization techniques.
Basic understanding of SEO and keyword optimization.
Content Creation:
Exceptional writing and editing skills, with a portfolio showcasing campaign-related content.
Analytical Mindset:
Ability to interpret analytics and translate data into actionable content strategies.
Proficient in using tools such as Google Analytics or similar platforms.
Project Management:
Ability to manage multiple content deliverables, meet deadlines, and prioritize effectively.
Soft Skills:
Excellent collaboration and communication skills.
Strong attention to detail and ability to align content with campaign objectives.
Preferred Qualifications:
Bachelor’s degree in Marketing, Communications, English, or a related field.
Experience in the legal or professional services industry.
Experience with Salesforce CRM
Experience with Pardot marketing automation platform
