What are the responsibilities and job description for the Senior Marketing Leadership Position position at Internet Brands?
Job Description
We are looking for a Senior Director of Marketing to lead our marketing efforts within the Legal vertical. This role will oversee all digital and affiliate marketing, reporting, budget planning, and will work cross-functionally to achieve desired growth objectives.
About the Job
This position requires expertise in marketing planning, data analysis, campaign optimization, and team leadership. The ideal candidate is an innovative marketer with exceptional organizational skills and the ability to manage high-level projects across multiple teams. Key Responsibilities include:
* Strategic marketing planning and execution.
* Managing affiliate relationships and driving SEM, social, affiliate and TV marketing.
* Overseeing daily, weekly, and monthly marketing performance reports and providing strategic input for budget discussions and expense planning.
* Leading cross-functional teams and managing competing priorities.
Responsibilities
* Develop and execute comprehensive marketing strategies and operations within the Legal vertical.
* Oversee all digital and affiliate marketing, including SEM, social, affiliate and TV marketing.
* Manage affiliate relationships, including new partner discovery, contract negotiations, and performance analysis.
* Oversee daily, weekly, and monthly marketing performance reports, including lead funnels, channel trackers, and trend analyses.
* Prepare and present key metrics and monthly volume forecasts to executive leadership.
* Reconcile costs and update forecasting models based on current data and trends.
* Lead cross-functional teams and provide strategic input for budget discussions and expense planning.
Requirements
* Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
* 7 years of experience in marketing leadership, with proven success in strategy, analytics, and team management.
* Strong understanding of digital marketing, affiliate management.
* Proficiency in marketing analytics tools, reporting platforms, and financial reconciliation processes.
* Exceptional communication, presentation, and project management skills.
* Ability to thrive in a fast-paced, dynamic environment and manage competing priorities.
We are looking for a Senior Director of Marketing to lead our marketing efforts within the Legal vertical. This role will oversee all digital and affiliate marketing, reporting, budget planning, and will work cross-functionally to achieve desired growth objectives.
About the Job
This position requires expertise in marketing planning, data analysis, campaign optimization, and team leadership. The ideal candidate is an innovative marketer with exceptional organizational skills and the ability to manage high-level projects across multiple teams. Key Responsibilities include:
* Strategic marketing planning and execution.
* Managing affiliate relationships and driving SEM, social, affiliate and TV marketing.
* Overseeing daily, weekly, and monthly marketing performance reports and providing strategic input for budget discussions and expense planning.
* Leading cross-functional teams and managing competing priorities.
Responsibilities
* Develop and execute comprehensive marketing strategies and operations within the Legal vertical.
* Oversee all digital and affiliate marketing, including SEM, social, affiliate and TV marketing.
* Manage affiliate relationships, including new partner discovery, contract negotiations, and performance analysis.
* Oversee daily, weekly, and monthly marketing performance reports, including lead funnels, channel trackers, and trend analyses.
* Prepare and present key metrics and monthly volume forecasts to executive leadership.
* Reconcile costs and update forecasting models based on current data and trends.
* Lead cross-functional teams and provide strategic input for budget discussions and expense planning.
Requirements
* Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
* 7 years of experience in marketing leadership, with proven success in strategy, analytics, and team management.
* Strong understanding of digital marketing, affiliate management.
* Proficiency in marketing analytics tools, reporting platforms, and financial reconciliation processes.
* Exceptional communication, presentation, and project management skills.
* Ability to thrive in a fast-paced, dynamic environment and manage competing priorities.
