What are the responsibilities and job description for the Email Marketing Specialist position at Internet Marketing Expert Group?
We are looking for an experienced Email Marketing Specialist to join our team! As an Email Marketing Specialist at our company, you will be responsible for planning and developing our overall email marketing strategy for over 60 clients. You will be responsible for managing the strategy, leading the team, and meeting the business goals.
Benefits:
- Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid available.
- Retirement ( Simple and we match up to 3% ), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance
This role requires senior-level email marketing experience. You must have experience in creating emails, executing on campaigns and reporting on results.
You will be working with the latest marketing technology in collaboration with our email marketing team and CMO:
- Manage and build an overall email marketing strategy
- Create various email lists and campaigns
- Create and design various CTAs and email templates
- Test every campaign's success
- Determine email marketing KPIs
- Develop and present reports on a weekly basis
- Develop a lead generation strategy
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
A Little About Us:
- Established in 2009
- Listed on Inc. 5000 as one of the fastest growing companies in the United States for 6 consecutive years
- Fast-paced work environment
- Self-managed environment
- A dedicated group of professionals who love to win and grow in business and life
- We serve some of the biggest and best clients in the tourism industry
- Innovative and unique problem solvers for our industry and our clients
- Our hiring process is as follows, if we think you are a fit:
- If we have any questions about your application, we will follow up and ask.
- A phone interview will be set.
- If the phone interview goes well, we will send you another email to schedule an in-person interview.
- If the in-person interview goes well and you are the best fit, we will make you an offer to join our team and grow with us.
