What are the responsibilities and job description for the Marketing Analytics Specialist position at Internet Marketing Expert Group?
Company Overview:
IMEG is a leading marketing firm specializing in driving business growth and in increasing revenue for our clients. We are currently seeking an experienced Analytics Manager to join our team of talented professionals.
Benefits:
- Flexible work location: Nashville, Knoxville or Sevierville, TN office and remote and hybrid available.
- Retirement ( Simple, and we match up to 3% ), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance
Key Responsibilities:
As Marketing Analytics Specialist, your primary responsibilities will include:
- Transform client and company raw data into business insights that are useful for decision making and strategic planning.
- Manage and maintain the company analytics platform(s)
- Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities, both for the company and the company’s clients
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions.
- Ensure accuracy of data and deliverables
- Manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.
- Manage and optimize processes for data intake, validation, mining and engineering as well as modeling, visualization and communication deliverables
- Anticipate future demands of initiatives related to people, technology, budget and business within your department and design/implement solutions to meet these needs
- Communicate results and business impacts of data initiatives to stakeholders within and outside of the company.
Required Skills and Qualifications:
To be considered for this role, you must possess the following skills and qualifications:
- Proven experience in an analytics role with a preference on marketing analytics.
- Ability to manage and manipulate data and to learn new tools that aid in this task.
- Experience with analytical tools such as Google Analytics, Google Search Console and Google Tag Manager
- Experience with data presentation tools like Databox and Looker Studio are a plus.
- Experience with SQL data warehousing.
- Experience with marketing research tools and competitive analysis (Semrush, Ahrefs, etc).
- Analytical mindset with numerical aptitude
- Excellent communication and teamwork skills, with the ability to work effectively in a collaborative environment
- Working knowledge of statistics within a test and learn marketing environment.
- Self-starter with a history of pushing for deadline-driven results
Why Join Our Team?
At our marketing firm, we value innovation, creativity, and collaboration. As an Analytics Manager on our team, you will have the opportunity to work on exciting projects that make a real impact on our clients' businesses. We offer competitive compensation and a supportive work environment where your skills and expertise are valued.
If you are passionate about crafting data to tell a story, we want to hear from you. Please submit your resume and portfolio for consideration. Let's create exceptional digital experiences together!
