What are the responsibilities and job description for the Senior Research Analyst position at Intl Assoc Amusement Parks?
Overall Responsibilities:
The senior research analyst assists with global market research, data analysis, reporting and provides insights to support the association’s strategic priorities and inform membership strategies.
Essential Duties & Responsibilities:
Assist in executing the IAAPA research program. Collaborate with the global team to assist with research needs and propose effective solutions and methodologies.
Support the implementation of custom qualitative and quantitative market research studies, including vendor management, research and survey design, data collection, analysis, reporting and presentation of findings to key stakeholders.
Assist with execution and production of standard IAAPA reports, such as Global Benchmark, Market Penetration, Economic Impact and Global Theme Park Outlook reports.
Respond to internal and external data requests and business questions by analyzing a variety of data sources and effectively communicating relevant insights.
Monitor, analyze and summarize relevant data related to global industry performance and forecasts such as economic and consumer trends, attraction development, etc., to support business strategies and opportunities.
Assist with in-house online survey program and execute topical surveys (questionnaire design, programing, data collection, analysis, reporting and presentation).
Assist with compilation and analysis of membership and other business and industry data. Develop and maintain comprehensive reports and presentations to track relevant metrics and identify emerging trends and opportunities.
Support dashboards and other analytical tools that consolidate data from various sources, providing a global and regional view of membership trends and other business insights.
Provide analytical support to HQ and regional teams. Effectively communicate insights that inform decision-making related to membership and other areas of business.
Perform other related duties as assigned.
Qualifications, Knowledge, Skills Required:
Bachelor’s degree from four-year college or university required; coursework in the fields of market research, economics, statistics, business administration, marketing, consumer behavior, or related fields; five or more years of related work experience.
Experience working in the travel/tourism/hospitality/attractions industry experience preferred. Trade association or destination marketing association experience a plus. Experience with project management and data analysis, including the ability to manage multiple priorities, projects, and deadlines simultaneously.
Ability to effectively communicate, both in written form (i.e. reports, business correspondence, etc.) and verbal form (i.e. presentations, meetings, etc.) with internal and external stakeholders required. Ability to effectively communicate data and analytical insights in a clear and concise manner across the organization, including senior leadership.
Strong critical thinking and problem-solving skills.
Strong analytical skills: ability to work with multiple data sets, draw correlations, conclusions and provide actionable business insights. Sound mathematical ability and experience with quantitative analysis.
Project management and data analysis, including the ability to manage multiple priorities, projects, and deadlines simultaneously.
Proficiency in Microsoft Office, survey software and data analytics preferred.
NOTE: This position is located in Orlando, FL and is required to work on-site a minimum of 3 days per week.
