What are the responsibilities and job description for the Senior Account Based Marketing (ABM) Strategist position at Intralox?
Intralox seeks a Senior ABM Strategist for its CPG Industry team to develop and execute both digital and non-digital marketing strategies. This role is crucial for crafting innovative ABM strategies, creating compelling content, and optimizing customer journeys to strengthen brand presence and deliver measurable results.
Intralox is a division of Laitram, L.L.C., with an extensive portfolio of innovative conveyance solutions and services that improve lives and optimize businessesworldwide.
Our global workforceof over 3,000 employees in 20 countriesconsist of reliable problem solvers, continuously developing and directly delivering solutions that have driven our customers' growth worldwide for more than 50 years.
Intralox was founded on the principle of doing the right thing, by treating customers, employees, and suppliers with honesty, fairness, and respect. We invest heavily in these values and aim to practice our business philosophy principles every day, which is why we have been consistently recognized for innovation and workplace excellence. We believe in the power of a good idea no matter where it comes from, using trust as the foundation to how we work, and that self-managed people are our greatest asset.
Responsibilities
- Develop comprehensive marketing strategies (digital and non-digital) to support global accounts development.
- Lead ABM initiatives, including account selection, personalized content development, and omni-channel campaigns.
- Execute data-driven digital strategies (email, paid media, SEO/SEM, social media) and manage non-digital initiatives (print advertising, direct mail, workshops).
- Ensure consistent customer experience across all campaign elements including Trade Shows.
- Conduct research and collaborate with stakeholders to refine messaging and align strategies with buyer personas.
- Design and optimize end-to-end customer journeys.
- Use ABM platforms (6sense preferred) and CRM systems (Microsoft Dynamics preferred) for personalized outreach.
- Create high-impact marketing content and omni-channel campaigns to enhance brand visibility and generate leads.
- Build relationships with external vendors and collaborate with internal teams for cohesive execution.
- Use analytics tools to identify key accounts, measure performance, and refine strategies.
- Stay informed on global trends and innovations.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 7 years of B2B marketing experience with successful ABM initiatives in an industrial environment.
- Expertise in ABM, digital, and non-digital marketing strategies.
- Strong understanding of ABM principles, customer journey mapping, and buyer personas.
- Exceptional communication skills, simplifying complex concepts.
- Proficiency in ABM platforms (6sense preferred) and CRM systems (Microsoft Dynamics preferred).
- Dynamic, adaptable, creative, and proactive with strong problem-solving skills.
- Collaborative, excellent vendor management skills, and ability to align diverse stakeholders.
- Willingness to travel up to 10%, including internationally.
- Comfortable in a multicultural, global environment.
