Marketing Communications Specialist

Join Intricon, a growing company with meaningful career opportunities. Intricon is a leading contract development manufacturer in micromedical. For four decades, Intricon has been bringing the world’s smallest, smartest bioelectronic devices to life. We specialize in Microelectronics for Biosensors, Electromagnetic Sensors for Surgical Navigation, and Precision Miniature Molding. 

Intricon’s mission is to improve and extend people’s lives by developing and manufacturing micro-medical devices. Our culture is centered on our core values of collaboration, innovation, inclusiveness, velocity, and authenticity. 

We are seeking a dynamic, Marketing Communications Specialist. In this role, the Marketing Communications Specialist will support in the development and execution of marketing campaigns, manage events and tradeshows, and leverage analytics to drive engagement. This role requires a blend of creativity and technical expertise in campaign management, Salesforce marketing automation, and event logistics.

DUTIES AND RESPONSIBILITIES:  

1.     Campaign Management: Develop and execute integrated marketing campaigns using Salesforce and marketing automation tools (e.g., HubSpot, Pardot).*

2.     Analytics & Reporting: Track campaign performance, analyze key metrics, and optimize marketing efforts based on data insights using Salesforce dashboards.

3.     Content, SEO & Digital Marketing: Support content creation for social media, email marketing, and website updates while optimizing website content for SEO to enhance brand visibility and digital presence.

4.     Event & Tradeshow Management: Plan, coordinate, and execute marketing events, ensuring seamless logistics and brand representation.*

5.     Cross-Functional Collaboration: Partner with sales team to align marketing initiatives with business goals.

6.     Additional responsibilities as assigned.

*Essential Functions

 

ROLE COMPETENCIES BEHAVIORS:  

Accountability Analytical          Attention to Detail         Communication 

Cultivate Customer Relationship           Continuous Attention to Process Improvement              Embrace Differences       Innovation 

Problem Solving / Critical Thinking        Teamwork                         

Education:

• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent work experience.

Experience: 

• 2-5 years of experience in marketing communications, preferably in a fast-paced or B2B environment.
• Experience managing third-party agencies/vendors for content creation, design, and digital marketing support.
• Strong understanding of SEO best practices and website management.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.

Skills:

• Experience with Salesforce for campaign management, lead tracking, and reporting.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Knowledge of digital marketing strategies and B2B marketing best practices.
• Experience in the medical device industry or a technical B2B environment is a plus.
  
  

Physical Requirements:

•  Physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing duties of this Job, employee is regularly required to use hands to finger, handle, or feel. Employee is frequently required to stand; walk; sit and talk or hear. Employee is occasionally required to reach with hands and arms. Employee must frequently lift and/or move up to 30 pounds. 
• <15% travel

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications.  Management reserves the right to change or modify such duties as required.

All positions are responsible for following applicable company policies and procedures as defined by their manager.

WHY WORK AT INTRICON? 

We are proud to offer competitive compensation and benefits that include: 

• Medical insurance
• Health Savings Account – EMPLOYER CONTRIBUTIONS!
• Flexible Spending Accounts
• Dental Insurance
• Vision Insurance
• Life Insurance – COMPANY PAID!
• Accident, Critical Illness, Hospital Indemnity Insurance
• Salary Continuance – COMPANY PAID!
• Long Term Disability – COMPANY PAID!
• 401k – COMPANY MATCH!

Additional Benefits: 

• Bonus - based on company and individual performance
• Professional Development and Degree Reimbursement
• Paid Time Off
• Employee Assistance Program / Travel Assistance
• Referral Program

SALARY RANGE: 

The anticipated base pay for this position is: $65,000 - $80,000

Intricon is committed to providing competitive total compensation and benefits packages. This listed range is based upon a full-time schedule. This is a good faith estimate on the applicable range. Base salaries are determined by taking a variety of factors in account, including, but not limited to, candidate qualifications, education, geographic locations, market conditions and internal equity. 

Salary : $65,000 - $80,000