Demo

Go-To-Market (GTM) Strategy Manager

Intuit Inc.
San Diego, CA Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 5/8/2025

Come join the QuickBooks Mid-Market Marketing Team as a Principal Product Marketer. Intuit’s Global Business Solutions Group (GBSG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from solopreneurs to mid-market. We do this with an online ecosystem of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a highly motivated product marketing professional who is excited to make an impact through one of Intuit’s 5 Big Bets : Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker with experience translating market, product, and customer insights into strong product and marketing strategies while influencing and partnering cross-functionally to bring their bold visions to life. The role will focus on developing and executing a strategy to meet the needs of our target verticals through partnerships with third party apps and ISVs. You will partner across Mid-Market product marketing, product management, and our partnerships teams to prioritize verticals, develop our third-party strategy, create a framework for ISV selection and partnership, develop scalable go-to-market models and processes, and produce content and collateral to inform our partners and their customers on the benefits of connected tools. You’ll be challenged to move fast, navigate ambiguity, and have a big impact on our mid-market customers’ lives, their livelihoods, and the QuickBooks brand trajectory with this customer.

Responsibilities

  • Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product management, product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights and positioning to drive demand.
  • Leverage consumer (qual and quant), competitive, and industry insights to uncover opportunities that can help further differentiate our suite of product offerings.
  • Own the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses.
  • Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $190,000-257,000.00, Southern California $180,000-243,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Minimum Requirements

  • 2 to 3 years professional experience in strategy consulting highly preferred, 7 to 10 years overall professional experience.
  • Proven experience leading and influencing cross-functional teams to deliver business outcomes.
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results.
  • Track record of making principled, data-based business decisions balanced with experienced judgment.
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    Salary : $180,000 - $243,500

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