Group Manager, Product Marketing (Mailchimp)

Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Part of the Product Marketing team for Mailchimp, are seeking a seasoned people manager with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. As the Mailchimp leader for inbound and outbound product marketing for a portfolio of core user features (including Email, SMS, Forms, and Social), you will develop go-to-market plans for the portfolio of Mailchimp products and manage a team of subject matter experts.

We’re looking for a forward thinking self-starter who has experience translating customer insights into strong marketing plans, with a reputation as a multiplying leader and talent magnet. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Mailchimp brand trajectory.

What you'll bring

• 10 years of business experience leading marketing strategy development and cross-functional execution, with 3 years managing direct reports
• Marketing software experience preferred
• Strong Product Marketing Craft and a demonstrated ability to develop the capability in others
• Strong influencing and communications skills across all levels up to executive
• Track record of being a multiplier and talent steward, building highly performing teams
• Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable,
• cross-functional go-to-market plans
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
• Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
• Strong creative problem-solving and analytical skills
• Excellent verbal, written, visual/presentation and interpersonal communication skills; storyteller
• Detail-oriented, sweating the details to deliver awesome
• Strong results orientation and decision making skills
• BA/BS required or equivalent work experience, MBA preferred
• Experience with small business a plus
  
  

How you will lead

• Lead a team of 3-5 marketers developing go-to-market plans for the Mailchimp’s advanced feature product portfolio
• Develop deep customer insights, product expertise and competitive intelligence to inform a segmentation strategy, develop winning product positioning, and influence the product roadmap to deliver on the biggest customer needs
• Own the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
• Partner closely with cross-functional teams spanning marketing, product, design, analytics, legal, strategy, sales and customer success
• Actively analyze data to generate insights and make informed decisions that drive business results
• Build a high-performing, development culture by building go-to-market best practices, capabilities, and up-leveling the team’s marketing craft
• Set and manage the strategic priorities for the team