What are the responsibilities and job description for the Manager 3, Performance Marketing position at Intuit?
Come join the Quickbooks Acquisition Marketing Team as the Group Manager of Holistic Search Strategy & Marketing responsible for the growth of the QuickBooks suite of products via our paid and organic search. As the leader of the search team, your responsibility is full ownership and management of the holistic search experience driving aggressive growth both short term and long. This role requires strong cross-discipline leadership skills, as you will partner closely with our marketing, analytics, finance, content, and web teams to deliver best in class experiences that drive key business outcomes.
The QuickBooks Acquisition Marketing Team is seeking a seasoned leader who has a proven track record in developing forward looking SEM / SEO strategies and driving high growth returns.
Responsibilities
- Develop and implement a holistic SEM / SEO strategy that aligns with the company's overarching business goals and drives revenue growth.
- Provide expert guidance and mentorship to the search team, fostering a collaborative environment and ensuring the achievement of key performance indicators.
- Oversee and optimize our search agency of record, including scope of work, partner relationships and tech stack.
- Serve as a thought leader by keeping pace with evolving industry trends, search engine algorithm updates, and emerging best practices to incorporate into the holistic search strategy for growth.
- Oversee and optimize search campaigns, with a focus on generating high-quality traffic and maximizing conversions.
- Effectively manage and allocate the holistic search budget across paid, organic and non-working expenses to ensure optimal return on investment and efficient resource utilization.
- Implement data-driven strategies to enhance ad quality scores, click-through rates, and conversion rates based on thorough performance analysis.
- Leverage analytics tools to track key performance metrics, extract actionable insights, and drive continuous improvement initiatives.
- Partner with key stakeholders across marketing, finance, and analytics to develop and execute a comprehensive search strategy, including forecasting, measurement, and performance analysis.
- Partner closely with marketing and content teams across geographies to seamlessly integrate SEM / SEO strategies into broader marketing campaigns.
- Utilize analytics platforms to measure and report on SEM / SEO effectiveness, presenting key findings and recommendations to senior leadership.
- Continuously refine SEM / SEO strategies based on performance data, A / B testing, and market analysis to achieve improved outcomes and maximize impact.
- Explore applications of AI to drive innovation within the holistic search team and across partner teams.
Compensation
Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The expected base pay range for this position is Bay Area California $201,000-271,500, Southern California $191,000-258,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Minimum Requirements
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Salary : $191,000 - $258,000
